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SAT.1 Gold


"Mir geht's gold". As the first station with exclusively German programs, SAT.1 Gold is aimed at a core target group of viewers, primarily female, ranging in age from 40 to 64. The station appeals to a large target audience that forms the very heart of society in Germany. This is the group that makes important family decisions, which is why the group ranging in age from 40 to 64 is so interesting to the advertising industry. With daily market shares of up to 2.4% (female, 40-64 years of age) and up to 1.5% (viewers from ages 14-49), SAT.1 Gold has solidly established itself with viewers within just two years since its launch on January 17, 2013.

Under the motto "Mir geht's gold" ("I feel gold"), SAT.1 Gold offers beloved classic series such as "Der letzte Bulle" and "Danni Lowinski" as well as old favorites such as "Bonanza," "Ein Engel auf Erden," and "Die Waltons." Rounding out the program lineup are the magazines "ServiceAKTE" with Ulrich Meyer, "Süddeutsche TV Thema" with Petra Glinski, "Wunderwelt Wissen" with Christian Mürau, and "FocusTV" and "GOLFTOTAL - Das Magazin." SAT.1 Gold offers a new TV home for German music and its fans with the series "Fetenhits" and other music shows. Tennis is also an important part of SAT.1 Gold with the live broadcasts of the Davis and Fed cups.

SAT.1 Gold is available free of charge throughout Germany via satellite (Astra, frequency 12545 MHz; polarization: horizontal; symbol rate: 22,000 MS/s; FEC: 5/6), in the cable networks of Kabel Deutschland, Unitymedia Kabel BW, Tele Columbus, Primacom and NetCologne; and in the IPTV packages of Deutsche Telekom and Vodafone. As of August 1, 2013, SAT.1 Gold is also available via DVB-T in the greater metropolitan areas of Munich and Nuremberg. The technical reach is currently over 75%.

At a glance

  • Facts & Figures


    SAT.1 Gold

    Located in

    Unterföhring (Germany)

    Founded in



    Wolfgang Link [Head]

    Dr. Markus Frerker

    Katja Hofem

    Zeljko Karajica

    Karl König

    Dr. Oliver Merz

    Eun-Kyung Park

    General Manager

    Marc Rasmus


    Medienallee 7, 85774 Unterföhring


    +49 (89) 9507-10