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SAT.1 Gold


"Für alle, die mit dem Herzen sehen!" With service, cult series and music, SAT.1 Gold is aimed mainly at female viewers aged between 40 and 64. The station therefore appeals to a large target group that makes important family decisions, which is why 40- to 64-year-old women are of particular interest to the advertising industry. With daily market shares of up to 3.8% (women aged 40 to 64) and up to 2.8% (viewers aged 14 to 49), SAT.1 Gold has solidly established itself with viewers within just two years of its launch on January 17, 2013.

SAT.1 Gold is synonymous with beloved classic series such as "Bonanza", "Highway to Heaven," "The Waltons" and "Der Bulle von Tölz." Rounding out the program lineup are the magazines "Lenßen klärt auf," "ServiceAKTE," "Wunderwelt Wissen" and "FocusTV Test." SAT.1 Gold offers a new TV home for German music and its fans with the series "Goldschlager" and other music shows.

At a glance

  • Facts & Figures


    SAT.1 Gold

    Located in

    Unterföhring (Germany)

    Founded in



    Wolfgang Link [Head]

    Dr. Markus Frerker

    Katja Hofem

    Zeljko Karajica

    Karl König

    Dr. Oliver Merz

    Eun-Kyung Park

    General Manager

    Marc Rasmus


    Medienallee 7, 85774 Unterföhring


    +49 (89) 9507-10