kabel eins Doku successfully launched
With kabel eins Doku, ProSiebenSat.1 launched a new free TV channel in Germany. History, real crime, nature and technology are the focus of documentaries and reports. The advertising-financed station is aimed specifically at male viewers aged 40 to 64. The Group is thus pursuing its successful multi-station strategy.
ProSiebenSat.1 acquires Parship and Elite-Partner
ProSiebenSat.1 Group has expanded its digital portfolio and acquired a majority stake in the PARSHIP ELITE Group, the leading provider of online dating services in the German-speaking region. This acquisition underlines the strategic focus on established and profitable growth companies and complete the existing portfolio by adding value.
Red Arrow further invests in key US market
The Red Arrow Entertainment Group has acquired a majority stake in the US production company 44Blue. The company is a leading producer of non-scripted TV programs. Red Arrow is thus expanding the factual entertainment portfolio and strengthening its presence on the key market of the US at the same time. Here, Red Arrow is also expanding in the digital sector and investing in the US production company Band of Outsiders.
maxdome concludes exclusive partnership with Deutsche Bahn
From the end of 2016, ICE passengers will be able to watch films and series on maxdome, ProSiebenSat.1 Group’s online video library. The Group has concluded a long-term partnership with Deutsche Bahn. This means that maxdome will be integrated into the ICE portal of Deutsche Bahn as the only video service, which will be accessible via on-board WiFi. With this new partnership, maxdome will can significantly increase its reach. Every year, around 80 million people in Germany travel with ICE trains.
Red Arrow invests in Mad Rabbit in Canada and the USA
Red Arrow Entertainment Group has invested in the newly established production company Mad Rabbit. The joint venture, which is based in Toronto and Los Angeles, produces high-value fiction formats for the global market. Red Arrow has a minority interest in the company and all future Mad Rabbit projects will be distributed around the world by Red Arrow International. Fiction programs are particularly relevant for the Group because of the high international demand.
ProSiebenSat.1 to be included into the DAX
As first media company, ProSiebenSat.1Media SE has been included in the leading index in Germany (the DAX) since March 21, 2016. Thus, the Group is one of the 30 largest listed corporations in Germany following market capitalization and trading volume. Over the past five years, the share’s value has more than tripled. In 2016, the share started with a profit as well: It reached its highest closing price at EUR 48.66 on March 1 and was quoted at EUR 45.19 at the end of the quarter (previous year: EUR 45.71). The median price target is EUR 51.80.
Jan David Frouman appointed to the Executive Board of ProSiebenSat.1 Media SE
Jan David Frouman has been a member of the Executive Board of ProSiebenSat.1 Media SE since March 1, 2016. The newly created Executive Board department, Content & Broadcasting, comprises TV activities with all station brands and the Group’s content strategy in Germany, Austria and Switzerland. Frouman has been working for ProSiebenSat.1 since 2004; as CEO and Chairman, he remains in charge of the Red Arrow Entertainment Group.
ProSiebenSat.1 complements its marketing offer with digital-out-of-home
The Group has concluded an exclusive partnership with Cittadino. As a result, ProSiebenSat.1 is now able to market digital screens in exclusive and high footfall locations — including airports, gas stations and various public places in major cities. With this collaboration, we will reach more than 225 million additional contacts each month and offer advertising customers the entire portfolio on video screens: from TV to online and mobile platforms to digital-out-of-home.
Red Arrow and Smuggler invest in new production company, Cove Pictures
Together with Smuggler, Red Arrow Entertainment Group founded the international production company Cove Pictures. The joint venture produces high-value fiction and comedy formats and factual programs for the global market. Red Arrow holds a minority stake in Cove pictures. Cove already has forged a creative alliance with Eon Productions to develop a number of shows for the international market.
Red Arrow acquires majority interest in Dorsey Pictures
Red Arrow Entertainment Group acquired a majority interest in Dorsey Pictures, a production company in the US. The Denver-based entity is a leading US producer of non-scripted TV programs and branded entertainment. The acquisition enlarges Red Arrow’s US production network with new program genres such as “outdoor adventure”. Red Arrow also opens up a new business area with branded entertainment.
Red Arrow Entertainment acquires majority stake in Karga Seven Pictures
Karga Seven is a leading US producer and developer of factual entertainment formats and produces both scripted and non-scripted programs. Via this acquisition, Red Arrow is continuing its rapid expansion in the world’s most important TV market. Karga Seven is headquartered in Los Angeles and the company also has a location in Istanbul.
ProSiebenSat.1 and Disney signed a long-term master license agreement
ProSiebenSat.1 and Disney Germany, Switzerland and Austria signed a long-term master license agreement. The agreement gives ProSiebenSat.1 access to new Hollywood blockbusters and TV series from the Disney, Disney·Pixar, Lucasfilm, Marvel, and ABC Studios production companies. ProSiebenSat.1 Group has agreements with nearly all major Hollywood studios, producers, and film companies. The Group’s program supply is therefore secured in the long term.
Internationalization of the travel portfolio
With its purchase of etraveli, ProSiebenSat.1 realized the largest acquisition to date in its digital business. In October, the Company has acquired the leading pan-European online travel agency for flights. It complements the Travel Vertical with the Flight segment. By investing in etraveli, ProSiebenSat.1 has made its existing travel portfolio more international and set the course for further growth beyond Europe’s borders.
Axel Springer and ProSiebenSat.1 promote digital start-ups
Axel Springer SE and ProSiebenSat.1 Media SE have launched a joint project to promote high-growth digital companies. The initiative aims to support innovative business ideas and start-ups in order to improve Germany’s position as a digital location, also on an international level. To this end, the two groups have already implemented three joint initiatives: Besides their investment in the Lakestar II investment fund, Axel Springer and ProSiebenSat.1 each acquired a minority interest in Jaunt, a US company specializing in augmented reality. The two media companies also invested in the online platform MyTicket.
ProSiebenSat.1 becomes first German station group to offer addressable TV
On the basis of HbbTV, ProSiebenSat.1 is developing new forms of advertising that allow targeted modulation of commercials by region and by target group. In “switch-in” advertising for instance, a digital advertising banner is superimposed on the linear TV channel whenever the viewer switches over to the stations SAT.1, ProSieben, kabel eins and sixx. The ProSiebenSat.1 marketer SevenOne Media won the automotive company Daimler as first customer. In the new HbbTV-based forms of advertising, the Group sees a long-term opportunity to offer regional TV advertising via addressable TV.
ProSiebenSat.1 broadens its expertise in the German programmatic advertising market
ProSiebenSat.1 has acquired a 51.0% interest in Virtual Minds AG. The company is one of the leading European specialists in the dynamically growing programmatic advertising market. Virtual Minds’ products enable the increasingly automated sale and procurement of digital advertising, especially in the important market segment of video and moving images. Prior to this, ProSiebenSat.1 had already acquired a majority interest in SMARTSTREAM.TV, a company that provides services relating to the optimization of online advertising space. ProSiebenSat.1 is constantly broadening its own expertise in the automated sale of advertising in digital media and in individualized targeting. Thus, the Group offers its customers attractive online platforms and creates new growth opportunities.
Red Arrow establishes Ripple Entertainment in the US
Red Arrow Entertainment Group has strengthened its global digital presence by launching Ripple Entertainment, a digital media company in Los Angeles. The objective of Ripple Entertainment is to operate digital networks and to develop and produce content with Red Arrow Entertainment Group production companies, third-party providers, and independent creators. At the same time, Ripple Entertainment will exploit Red Arrow’s existing programming digitally, thus maximizing the value of the portfolio.