ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong lead in the TV and the digital market. The Group grows dynamically with revenues increasing by 17 % to EUR 3,799 million in 2016. At the same time, recurring EBITDA rose by 10 % to EUR 1,018 million. The Company employs 6,054 people in average. The most important revenue market is Germany. Here, the ProSiebenSat.1 share has been included into the German equity index DAX since March 2016.
Advertising-financed free TV is the Group’s core business. The station family comprising SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku is the Number 1 in the German audience and TV advertising markets. The Group has tapped into an additional attractive business area through the distribution of its television channels in HD quality. At the same time, the Group successfully networks the wide reach of its TV business with a strong digital unit. Already today, ProSiebenSat.1 is Germany’s leading video marketer on the Internet and with the online video platform maxdome and the 7TV app one of the most successful providers of digital entertainment. However, the Internet is not only changing the entertainment industry, digital media also influence consumer behavior. This is why, ProSiebenSat.1 has built up a successful e-commerce business of digital platforms in recent years that is now one of the Group’s most important growth drivers. This entertainment and commerce portfolio is supplemented by the international production and distribution company Red Arrow Studios to which the multi-channel network Studio71 also belongs. Thus, ProSiebenSat.1 has a broadly diversified revenue and earnings base.
The headquarters of ProSiebenSat.1 are in Unterföhring near Munich. TThe ProSiebenSat.1 share can be traded on both the Frankfurt and Luxembourg stock exchanges.
ProSiebenSat.1 Media SE
Type of stock
Frankfurt Stock Exchange (Frankfurter Wertpapierbörse);
FSE: Regulated Market / Prime Standard;
Vision and Strategy
Television is the basis of our success. We use the millions-strong reach of our TV stations to push into digital business areas. In this way, we have consistently diversified our Company in recent years and created additional sources of revenue. Today, our growth is based on three segments: a wide-reaching entertainment portfolio with leading TV and digital brands, our international program production and sales subsidiary, and a large commerce portfolio. We have been so successful with this strategy that we expect to achieve revenue growth of more than EUR 1 billion by 2022 compared to 2017.
We are consistently diversifying our value chain and digitalizing our portfolio. Our high reach is a crucial competitive advantage in two respects: Even in the digital world, no other medium reaches an audience of millions as quickly as TV. Not only our advertising customers benefit from this; we also use the impact of television to promote our own offerings.
ProSiebenSat.1 Group now realizes over 50% of its revenues outside the traditional TV advertising business. To further accelerate this successful transformation, the Group has created a setup with the three business areas of Entertainment, Content Production & Global Sales and Commerce.
The Entertainment business consists of the areas of TV Broadcasting, Distribution, Advertising Platform Solutions (AdTech), SevenVentures and Digital Platforms (e.g. maxdome, 7TV app). ProSiebenSat.1 offers its viewers all the Group’s entertainment content across all its media platforms. At the same time, the Company is increasingly investing in the growth areas of Addressable TV, AdTech and Data in order to access additional revenues in the advertising market through innovative, data-driven offerings. The Group also sees potential for value creation in Europe via partnerships within the European Media Alliance, in which twelve media companies from all over Europe are already working together.
The Content Production & Global Sales segment consists of Red Arrow Studios international program production and distribution business. As of January 2018, also the multi-channel network (MCN) Studio71 is part of Red Arrow Studios. In this way, Red Arrow Studios gains direct access to a new talent pool and addresses the increasing demand for content on all platforms. The Company will make optimal use of the synergies between the international production companies, the distributors Red Arrow Studios International and Gravitas Ventures, as well as Studio71.
The e-commerce business is the largest growth driver of ProSiebenSat.1 Group and is thus making a material contribution to the expansion of digital revenue sources. In recent years, the Group has built up a successful e-commerce portfolio, whose growth it promotes through the strategic link-up with the TV business.
In recent years, ProSiebenSat.1 has built up a successful commerce portfolio, whose growth it promotes through the strategic link-up with the TV business. In the Commerce business, ProSiebenSat.1 operates as NCG - NUCOM GROUP and bundles its subsidiaries in four categories: Home Services & Mobility (Verivox, billiger-mietwagen.de, Käuferportal), Leisure & Relationships (mydays/Jochen Schweizer, Parship Elite Group, Amorelie), Health & Beauty (Flaconi, Windstar Medical) and Style (moebel.de, Stylight). The commerce business is the largest growth driver of ProSiebenSat.1 Group and is thus making a material contribution to the expansion of digital revenue sources.
The Group generates issue proceeds of EUR 515 million (gross) from the placement of new shares. The capital increase enlarges the financial headroom for investments and further growth from acquisitions. We also want our shareholders to participate appropriately in this in the future.
As first media company, ProSiebenSat.1Media SE has been included in the leading index in Germany (the DAX) since March 21, 2016. Thus, the Group is one of the 30 largest listed corporations in Germany following market capitalization and trading volume.
The conversion of the ProSiebenSat.1 Media AG into a European Company (Societas Europaea/SE) was completed by registration in the commercial register on July 7 and has therefore formally taking effect .
On January 21, 2014, Lavena Holding 1 GmbH, controlled jointly by KKR and Permira, sold its remaining 36.3 million common shares in ProSiebenSat.1 Media AG. Since then, ProSiebenSat.1 shares have almost entirely been held in free float: As of December 31, 2014, the percentage was 97.6 %. The other 2.4 % were held by the Group as treasury shares.
The conversion of the previously exchange-traded non-voting bearer preference shares of ProSiebenSat.1-Media AG into voting registered common shares took effect on August 16, 2013 on entry of the corresponding amendments to the Articles of Association in the commercial register. Since August 19, all ProSiebenSat.1 shares have been tradable on the stock exchange.
October 2006KKR and Permira become the ProSiebenSat.1 Group's new majority shareholders. Lavena Holding 4 GmbH, controlled by funds advised by KKR and Permira, signs a share purchase agreement with German Media Partners L.P. for the acquisition of the latter's majority interest in ProSiebenSat.1 Media AG. German Media Partners L.P. was a company of U.S. investor Haim Saban, who thus ended his involvement with the ProSiebenSat.1 Group.
August 2003On August 11 ProSiebenSat.1 Media AG gets a new majority shareholder, Saban Capital Group, Inc., which acquires KirchMedia GmbH & Co. KGaA's voting majority in Germany's largest private television group.
October 2000On October 13, 2000 the 97,243,200 shares of ProSiebenSat.1 AG preferred stock are released for trading on the Frankfurt Exchange.
June 2000On June 28, 2000 ProSieben Media AG and Sat.1 announce their intent to merge and form Germany's largest television corporation. The executive board of ProSieben Media AG and the Supervisory Board of Sat.1 GmbH have agreed. The four stations Sat.1, ProSieben, Kabel 1 and N24, together with all their subsidiaries and affiliates, will come together under the umbrella of the new ProSiebenSat.1 Media AG, of Unterföhring.
Kirch Media KGaA becomes new majority shareholder.