ProSiebenSat.1 Group is one of the largest independent media corporations in Europe. With the stations SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX and kabel eins Doku, we are the number one in Germany both on the TV advertising market and among viewers. Every day, we reach more than 42 million TV households on our TV markets in Germany, Austria and Switzerland.
We are growing sustainably and dynamically because we are driving forward the networking between individual areas of the Company and are creating additional sources of revenue with new business ideas in all segments. With distribution in HD quality, we have tapped into an attractive new business area for our core business of television. We are also Germany’s leading online video marketer and reach more than 30 million digital users. With maxdome, Studio71 or the apps of our seven free TV stations, we also offer high-quality entertainment on demand and online. In recent years, we have developed a strong e-commerce portfolio whose product areas are particularly suited for marketing via TV advertising. This is our most important growth driver at the moment. In addition, our Group is internationally successful with its international program production and sales network Red Arrow. With Red Arrow, we are focusing in particular on the key English-speaking markets of the USA and UK.
This means ProSiebenSat.1 has a broad and stable revenue and earnings basis. In financial year 2016, the Group generated revenues totaling EUR 3,799 million and recurring EBITDA of EUR 1,018 million.
The headquarters of ProSiebenSat.1 are in Unterföhring near Munich. The Company was founded in October 2000 and employed more than 6,000 people in 2016. The ProSiebenSat.1 share is listed in the DAX and can be traded on both the Frankfurt and Luxembourg stock exchanges.
ProSiebenSat.1 Media SE
Type of stock
Frankfurt Stock Exchange (Frankfurter Wertpapierbörse);
FSE: Regulated Market / Prime Standard;
Vision and Strategy
Television is the basis of our success. We use the millions-strong reach of our TV stations to advance into digital business areas. In this way, we have consistently diversified our Company in recent years and created additional sources of revenue. Today, our growth is based on four segments: German-speaking TV business, our digital units with a large entertainment and e-commerce portfolio, and our international program production and sales subsidiary. We have been so successful with this strategy that we raised our medium-term growth targets once again in October 2016.
We now intend to increase our revenues by EUR 2.15 billion compared to 2012 to around EUR 4.5 billion by 2018. Originally, an increase of EUR 1 billion to nearly EUR 3.4 billion by 2018 had been planned.
The digital business as a whole is developing particularly dynamically. It is expected to contribute revenues of EUR 1.735 billion in 2018. In total, we then plan to generate over 50 % of our revenues outside the traditional TV advertising business. This also reflects our vision: We are establishing ProSiebenSat.1 Group as a leading broadcasting, digital entertainment, and commerce powerhouse.
We are consistently diversifying our value chain and digitalizing our portfolio. Our high reach is a crucial competitive advantage in two respects: Even in the digital world, no other medium reaches an audience of millions as quickly as TV. Not only our advertising customers benefit from this; we also use the impact of television to promote our own offerings.
With a population of over 80 million, Germany is Europe’s largest television market and we are a market leader here. Our success is based on a multi-station strategy: The individual stations serve different core target groups and thus complement each other. While SAT.1 offers TV programs for the whole family, ProSieben is primarily aimed at young viewers aged between 14 and 39. The core group of kabel eins includes viewers between 14 and 49 years old. Sixx focuses on young women aged between 14 and 39. SAT.1 Gold is also aimed mainly at women between 40 and 64 and therefore a particularly attractive target group for the advertising industry. ProSieben MAXX complements the TV family with its programming that is mainly focused on male viewers aged between 14 and 39. The new free TV station kabel eins Doku, with a focus on documentaries and reports, started broadcasting in September 2016. kabel eins Doku is aimed at men aged between 40 and 64.
A second and increasingly important source of revenues in the TV segment is distribution. For example, ProSiebenSat.1 has for many years taken a share in the technical activation fees that cable network, satellite and IPTV operators generate from the distribution of ProSiebenSat.1 HD stations. With SAT.1 emotions, ProSieben FUN and kabel eins CLASSICS, the Group also operates three basic pay TV channels. ProSiebenSat.1 Group has thus established a business area with long-term recurring revenues. ProSiebenSat.1 Group is growing highly profitably in its core business with a recurring EBITDA margin of around 30 %.
With its offerings, ProSiebenSat.1 Group has all modern forms of media use covered. By extending TV formats to digital platforms, the Group increases viewer loyalty while creating new, cross-media advertising space. This is why the Group is also the market leader for the marketing of online video content in Germany. In addition, the Company is increasingly offering more exclusive content via its digital platforms and meeting the increase in viewer demand for media consumption regardless of the time and place. ProSiebenSat.1 is diversifying its revenue models, e.g. with the pay video-on-demand portal maxdome. maxdome generates its revenues via subscription and pay-per-view income. In addition, viewers can watch the TV programs of the Group’s free TV stations live on their smartphones and tablets using the stations’ TV apps – at any time and at no cost.
Digitalization is changing both media use habits and consumer behavior as a whole as products are more frequently ordered online. E-commerce platforms, which address a broad audience and are suited to TV advertising, offer new growth prospects for ProSiebenSat.1. We are establishing e-commerce verticals with conventional acquisitions. The Digital Ventures & Commerce segment also includes successful verticals from the areas of travel (weg.de, etraveli), online comparison portals (Verivox) and online dating (Parship Elite). By exchanging advertising time for a share in revenues and/or an equity interest as a media investor, ProSiebenSat.1 has created an attractive e-commerce portfolio at the same time. This e-commerce portfolio is bundled in Digital Ventures & Commerce segment.
The Content Production & Global Sales segment comprises the international program production and distribution business of ProSiebenSat.1 Group. These two areas are bundled under the umbrella of the Red Arrow Entertainment Group. In addition to the global program distributor Red Arrow International, Red Arrow includes 19 international television production companies in seven countries in addition to numerous creative partnerships. In 2015, Red Arrow sold TV formats in over 200 countries. The company’s program catalog currently includes over 800 titles. The strategic focus lies on the expansion of the Anglo-American region and the expansion of the English-speaking fiction portfolio as the international demand is particularly high here. In addition to TV groups, the company’s customers also include digital platforms with a multinational presence. As a result, Red Arrow has gained access to a dynamically growing procurement market.
As first media company, ProSiebenSat.1Media SE has been included in the leading index in Germany (the DAX) since March 21, 2016. Thus, the Group is one of the 30 largest listed corporations in Germany following market capitalization and trading volume.
The conversion of the ProSiebenSat.1 Media AG into a European Company (Societas Europaea/SE) was completed by registration in the commercial register on July 7 and has therefore formally taking effect .
On January 21, 2014, Lavena Holding 1 GmbH, controlled jointly by KKR and Permira, sold its remaining 36.3 million common shares in ProSiebenSat.1 Media AG. Since then, ProSiebenSat.1 shares have almost entirely been held in free float: As of December 31, 2014, the percentage was 97.6 %. The other 2.4 % were held by the Group as treasury shares.
The conversion of the previously exchange-traded non-voting bearer preference shares of ProSiebenSat.1-Media AG into voting registered common shares took effect on August 16, 2013 on entry of the corresponding amendments to the Articles of Association in the commercial register. Since August 19, all ProSiebenSat.1 shares have been tradable on the stock exchange.
October 2006KKR and Permira become the ProSiebenSat.1 Group's new majority shareholders. Lavena Holding 4 GmbH, controlled by funds advised by KKR and Permira, signs a share purchase agreement with German Media Partners L.P. for the acquisition of the latter's majority interest in ProSiebenSat.1 Media AG. German Media Partners L.P. was a company of U.S. investor Haim Saban, who thus ended his involvement with the ProSiebenSat.1 Group.
August 2003On August 11 ProSiebenSat.1 Media AG gets a new majority shareholder, Saban Capital Group, Inc., which acquires KirchMedia GmbH & Co. KGaA's voting majority in Germany's largest private television group.
October 2000On October 13, 2000 the 97,243,200 shares of ProSiebenSat.1 AG preferred stock are released for trading on the Frankfurt Exchange.
June 2000On June 28, 2000 ProSieben Media AG and Sat.1 announce their intent to merge and form Germany's largest television corporation. The executive board of ProSieben Media AG and the Supervisory Board of Sat.1 GmbH have agreed. The four stations Sat.1, ProSieben, Kabel 1 and N24, together with all their subsidiaries and affiliates, will come together under the umbrella of the new ProSiebenSat.1 Media AG, of Unterföhring.
Kirch Media KGaA becomes new majority shareholder.