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Discover ProSiebenSat.1

Discover ProSiebenSat.1

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»The daycare center Telezwerge is a great help to us.«
How do Kristin and Walter Bierlmaier manage to juggle three kids and two jobs? Mutual support, flexible working hours, home office days, and a daycare center located directly on the ProSiebenSat.1 campus. read more
»The decision makes the difference«
The “Junge Helden,” or “Young Heroes”, raise awareness for organ donation — supported by a raft of celebrity helpers. “The decision makes the difference” is the motto the nonprofit uses to motivate people in the prime of life to think about death. read more
»We believe in the future of commercial tv.«
Katja Hofem knows her way around founding new TV channels. She is the broadcasting group’s top executive in charge of creating and expanding free TV services. Over the past five years, ProSiebenSat.1 has seen the successful launch of three new channels: sixx, SAT.1 Gold, and ProSieben MAXX. Number four is on its way in 2016. read more
»We want to be Europe’s market leader in online travel.«
E-commerce is the Digital & Adjacent segment’s biggest growth driver and is a highly profitable business. That’s why ProSiebenSat.1 is resolutely expanding the segment’s portfolio, investing in strategic acquisitions, and launching the next stage of development — internationalization. Because this market still has a lot more to offer. read more
»In 2015, we worked with the mini brand to open up a whole new phase of tv advertising.«
Building large reach in a short time — that’s the strength of TV advertising. But it can be done even more effectively. As television and the Internet grow together, innovative forms of advertising become possible. New technologies make it feasible to aim advertising messages at specific target audiences and geographical locations. In 2015, ProSiebenSat.1 was the first German TV broadcaster to launch addressable TV. The Company is now getting ready for the next stage in TV advertising: virtual reality. read more
»With seven companies, Red Arrow is very well represented in the US.«
In just six years, Red Arrow Entertainment Group has settled in as one of the leading global players and now has 15 production companies in six countries. ProSiebenSat.1 Executive Board member Jan David Frouman explains how he plans to maintain this pace of growth for the next few years, and what programming highlights from 2015 make him especially proud. read more
»ProSiebenSat.1 promotes major digital trends.«
Fragmentation, integration and individualization are changing the world of media. Anyone who wants to succeed in the new video era needs strong brands and bold concepts. As Managing Director, Eun-Kyung Park is responsible for TV Relations & Business Development at ProSiebenSat.1 TV Deutschland GmbH. The 37-year-old manager is certain that the station group will actively shape five major digital trends in the future. read more
»Young Web stars are making the online video market boom.«
They improvise charmingly and comment passionately: Young Web stars are making the online video market boom. They have no need for Hollywood. Their stage is the World Wide Web. Their professional partners are multi-channel networks. By acquiring Collective Digital Studio in Los Angeles and combining it under a single umbrella brand with Studio71, ProSiebenSat.1 has ensured access to a worldwide creative scene — and a lucrative growth market for premium content. read more
»TV has benefited more than any other medium from digitalization.«
The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years. Thomas Wagner and Wolfgang Link explain why TV still remains the strong basis on which all other communication activities are based. read more
»When children do sports, they speak one language.«
“UKIMWI” is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. Ukimwi is Swahili, and it means AIDS. The children from the elementary school put the word together using lots of little wooden sticks. Two teams competed against each other in the style of a relay race. The team that finished the word first was the winner. Now it is there for all to see. It makes it easier to talk about how the virus spreads or how to take precautions against infection. read more
Parental Leave: What Being a Dad and PR Have in Common
Parental leave is a great opportunity to experience the intense early days with your own baby and to develop a strong bond, says Frank Wolkenhauer, Senior Editor Communications/PR Entertainment at ProSiebenSat.1 and father. He has already taken parental leave for the second time and determined that the differences between work and being a dad are actually not that great: remaining calm, organizational talent, good time management, and the ability to adapt. That was exactly what was required when for two months he did the housework and took care of his two children full time. read more
»TV advertising is paying-off demonstrably.«
As CCO and member of the Executive Board Sabine Eckhardt is responsible among other things, for developing new business fields. With her teams at SevenOne AdFactory, she has also been implementing 360 degree communication concepts and special advertising formats for the past five years. read more
»Doing good with a sense of humor and creativity, that’s RED NOSE DAY.«
For over ten years, ProSiebenSat.1 has been using the proceeds from RED NOSE DAY to support social institutions such as Die Arche (The Ark), an organization for children and teens. In 2015, donations helped finance a new center in Berlin’s Treptow neighborhood. To the young people it serves, the center is like a second home. read more
»An acquisition must lead to a clear growth in value.«
During the last four years, Ralf Schremper has positioned the ProSiebenSat.1 Group’s portfolio for strong growth. Since April 2015, he manages the Company’s investment strategy as a member of the Executive Board. read more