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Segments
Broadcasting German-speaking
Digital Entertainment
Digital Ventures & Commerce
Content Production & Global Sales
Pillar
Free TV Stations, Advertising & programming windows
Basic pay TV stations
Marketing & Sales
Production & production service
Entertainment
Adjacent
Ventures
Commerce
Production companies, Global programming distribution
A-Z
Brands Overview
Our portfolio

Television is the basis of our success. We use our TV stations’ millions-strong reach to advance into digital business areas. In this way, we have consistently diversified our Company in recent years and created additional sources of revenue. Today, our growth is based on three segments: German-speaking TV business, our digital unit with a large entertainment and e-commerce portfolio, and our international program production and sales subsidiary.

Four segments are building our strong portfolio.
Growth target for 2018
+375
million euro
compared to 2012
Broadcasting German-speaking

ProSiebenSat.1 is Germany’s most successful station group. Our core business is advertising-financed free TV. We are number 1 on the German audience and TV advertising market with our strong station brands SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX and – since September 2016 – kabel eins Doku. Our unique station portfolio on Europe’s largest TV market also includes three basic pay TV channels. We also operate successful free TV stations and multiple advertising and programming windows in Austria and Switzerland. All in all, we reach around 42 million TV households in the German-speaking world.

High reach in TV
42
million households
we reach every day
Four pillars of the segment
Broadcasting German-speaking
Growth target for 2018
+336
million euro
compared to 2012
Digital Entertainment

The Digital Entertainment segment includes the online video business with the pay video-on-demand portal maxdome, the multi-channel network Studio71, and the fields of ad tech and data. In the “Adjacent” business unit, we also operate our own record label and are active in music and live entertainment and in artist management. ProSiebenSat.1 plans to rise into the ranks of the leading digital entertainment players in the German-speaking region and, in the medium term, internationally.

High reach
~5
billion video views
we receive worldwide each month at Studio71
Two pillars of the segment
Digital Entertainment
Growth target for 2018
+1,064
billion euro
to EUR 1.172 billion in 2018
Digital Ventures & Commerce

The Digital Ventures & Commerce segment comprises the successful e-commerce business of ProSiebenSat.1 Group. By exchanging advertising time for a share in revenues and/or an equity interest and by means of conventional acquisitions, ProSiebenSat.1 has established an attractive Digital Ventures & Commerce portfolio in recent years. The Group is driving the portfolio’s growth thanks to the strategic link-up with the TV business.

High reach
>30
million users
we reach with our digital offerings.
Two pillars of the segment
Digital Ventures & Commerce
Growth target for 2018
+375
million euro
compared to 2012
Content Production & Global Sales

In the Content Production & Global Sales segment, the Red Arrow Entertainment Group bundles the international program production and distribution business of ProSiebenSat.1. Red Arrow includes a dynamically growing group of 19 international television production companies in seven countries. In 2016, the number of Red Arrow´s productions was more than 500, the company’s program catalog included more than 900 titles. In the Content Production & Global Sales segment, ProSiebenSat.1 Group is also expanding its portfolio with strategic acquisitions and thereby focusing on the English-speaking region in particular.

Diversified portfolio
>50
percent of consolidated revenues
ProSiebenSat.1 intends to generate outside the traditional TV advertising business by 2018. Red Arrow will contribute to this.
Segment
Content Production & Global Sales