SevenVentures invests in mattress start-up Casper
Munich, August 2, 2017 – SevenVentures, ProSiebenSat.1 Group’s financial investor, has invested in Casper, a mattress start-up based in the US, as part of a media-for-equity investment. In addition to the strategic investor Target Global and renowned financial investors such as NEA and Lerer Hippeau SevenVentures also bought into the start-up during the C round.
Florian Pauthner, CEO of SevenVentures: “Casper is an extremely promising company that controls the entire value chain and all sleep-related product areas. Sales in Germany are still shaped by brick-and-mortar business above all. We are aiming to acquire potential customers for Casper using TV commercials while establishing a strong brand and developing this fledgling market together.”
SevenVentures is the leading TV media investor worldwide. As the investment arm of the ProSiebenSat.1 Group, SevenVentures is the ideal partner for fast-growing B2C companies, particularly in the consumer goods, retail, and services sector, with the potential to achieve sustainable success through the use of TV advertising. The example of Zalando has shown how a company can rapidly become a market leader or familiar brand. SevenVentures also supports companies seeking international growth with media power, capital, and all the other services of the ProSiebenSat.1 Group. Together with the group network consisting of leading European media companies, they always find the right path to growth.
- Digital-Kommunikation;Unternehmens-PRDorothea GugelKommunikation SevenVenturesTel. +49 89 9507 8651Dorothea.Gugel@sevenventures.de