For this purpose, the Group is developing new business models, tapping into additional, dynamic business areas and using innovative technology. Digitalization and innovation are relevant to all business segments. By 2018, we want to increase consolidated revenues by EUR 1.85 billion to around EUR 4.2 billion. Every segment, Broadcasting German speaking as well as Digital & Adjacent and Content Production & Global Sales, will contribute to this. The Digital & Adjacent segment with the rapidly growing Ventures & Commerce portfolio is particularly dynamic; it is expected to grow by EUR 1.2 billion in the medium term and thus achieve the highest profitable revenue growth.
There are many facets to sustainability. From a business perspective, operating sustainably means strengthening future viability via the intelligent use of resources – as a media group, our primary resources are our high TV reach and our extensive program repertoire. We are not only innovative, and we do not just promote growth via advertising. We increase the value of our portfolio with digital platforms such as e-commerce and vod portals with different business models. Our revenue profile thus stands on a solid foundation with diversified earnings potential.
In the wake of digitalization, however, it is not just the diversity of offerings and refinancing models that is increasing. Competition is also becoming more intense, especially with regard to global providers. ProSiebenSat.1 has a positive attitude toward this development and has identified numerous growth opportunities in the dynamic market trend.