Back in 2011, the Group placed its public value activities in a larger social context and stressed their relevance for the Group by establishing an advisory board. The interdisciplinary body chaired by Bavaria’s former minister president Dr. Edmund Stoiber advises ProSiebenSat.1 Group on relevant social, ethical and media-political issues and provides impetus on important topics such as education and culture. In 2016, the Advisory Board met three times. Members of the Executive Board as well as other decision-makers in the Group participated in these events. With a view towards ProSiebenSat.1’s young audience target group, the Advisory Board prioritized the issue of “digital education” in its work, as in the previous year. With the help of appropriate measures, the Advisory Board wants to promote, in particular, the media competences of young people and their orientation in the digital world, as digital competencies are increasingly becoming a prerequisite for social participation and employability.