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Thanks to its good access to young people, ProSiebenSat.1 can sensitize the next generation for important issues, thereby making a lasting and positive contribution to the development of society. For many years, private stations like SAT.1 or ProSieben have reached significantly more young viewers than public broadcasters. Furthermore, the Group is familiar with the lifestyle of young people and speaks their language.

This factor is also a huge advantage for the station group in mediation of ecological, social and political issues. Using the slogan “Dreh dein Ding” (shoot to win), ProSiebenSat.1 and the German Children and Youth Foundation are calling for entries to the second edition of the video contest in 2016. The initiative aims to teach teens about using digital media responsibly. Besindes, ProSiebenSat.1 campaigned for a medial discussion of domestic violence against women and organ donation. On occasion of the SAT.1 theme day, the drama Die Ungehorsame (The Disobedient Woman) garnered a great deal of attention both among the viewing public and politicians. The SAT.1 drama Zwei Leben. Eine Hoffnung. (Two Lives. One Hope.) generated publicity for the important issue of organ donation.

ORGAN DONATION

Actor Jürgen Vogel supports "Junge Helden".

The goal of the nonprofit “Junge Helden” or “Young Heroes” is to educate about organ donation and raise awareness, especially among the younger generation. “The decision makes the difference” is the motto of the nonprofit. Not attempting to talk people into becoming donors, the group considers anyone a hero who faces up to the fact of death and takes the time to make a personal choice. They take their education efforts out into the real world, organizing parties, debating at schools, and even shooting a short, upbeat film with German TV stars Joko & Klaas, as the duo is best known. SAT.1 declared March 8, 2016 its organ donation theme day — and partnered with the Young Heroes, the German Federal Ministry of Health, and the German Organ Transplantation Foundation (DSO). The theme day event kicked off with the SAT.1 drama Zwei Leben. Eine Hoffnung. (Two Lives. One Hope.). In the prize-winning drama Annette Frier plays a transplant surgeon fighting to save the lives of two young patients who are waiting for donor livers.

DOMESTIC VIOLENCE

Domestic abuse is the most common form of violence in Germany and one of the biggest health risks faced by women around the world. One in five women in Germany has been physically abused by a partner and every second woman has experienced some form of psychological abuse. And yet, domestic violence remains a taboo subject. With the TV movie Die Ungehorsame (The Disobedient Woman) SAT.1 successfully created awareness for the topic: Advertising the number of the nationwide counseling hotline (08000-116016) on screen during the movie and in the trailers resulted in 450 calls to the hotline over a period of three days from women affected by violence and the people around them. Operating for three years now under the auspices of the German Federal Office of Family Affairs and Civil Society Functions, this first nationwide counseling service dealing with all forms of violence offers free and confidential information and support via telephone, e-mail, and online chats around the clock and in 15 languages. In 2015, the service was contacted about 55,000 times — 11 percent more than in the previous year.

Business@School

In 2015, ProSiebenSat.1 Group supported “business@school”, the education initiative from The Boston Consulting Group, for the first time. The objective of business@school is to strengthen the link between business and school. For a year, ProSiebenSat.1 employees coach students from tenth to twelfth grade at two Munich high schools and advise them on the implementation of their business ideas. The coaches support the students with their specialist knowledge and practical experience. They not only impart knowledge about methods and content, but also promote the students’ qualifications as business founders.