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Our TV stations reach millions of people every day — that constitutes a social responsibility. For us, helping must be a group effort. We assist employees in coordinating and carrying out their plans. We created a special section for refugee aid on our groupwide intranet. In no time at all, the section logged over 200 e-mails with offers of assistance and project proposals. Besides, we raise money for children in need with charity campaigns. The most famous and most successful ProSiebenSat.1 campaign is RED NOSE DAY.

We Help

Sports bring people together: The ProSiebenSat.1 team at the B2RUN company run included refugees. The proceeds were donated to a refugee charity.

With the “We Help” campaign, ProSiebenSat.1 takes social responsibility and supports refugees. It’s our employees who have put forward most of the ideas and initiatives to help refugees. Then ProSiebenSat.1 started picking up on them and coordinating them. The next step was establishing the We Help working group. Over 100 boxes of clothing and toiletries were collected for the Bayernkaserne refugee accommodations, for example, and at Christmas the residents received a total of 500 gift bags from us. We also have staff members who organize tutoring, jogging groups, or afternoon crafts sessions in their free time. Besides, we included refugees in our ProSiebenSat.1 team at the B2RUN company run. The proceeds were donated to a refugee charity. We are currently working on a concept to establish a room with multimedia equipment next to the permanent accommodation for asylum seekers in Unterföhring.

Red Nose Day

Doing good with a sense of humor and creativity: That's RED NOSE DAY.

“Feeling good, doing good” has been the motto guiding ProSieben’s donation drives for needy children since 2003. A total of over 12 million euros has been collected to date, not least thanks to the efforts of a wealth of celebrities. Funding has been awarded to causes including various Ark centers, a shelter operated by the Off Road Kids Foundation, and a soccer-focused boarding school in Haiti that was set up in the wake of the 2010 earthquake. Support has also gone to Syrian refugee camps, where provisional schools and child-friendly rooms were built. While in the past the money was distributed among various causes, 2015 marked the first year all proceeds went to just one project: The Ark in Berlin’s Treptow neighborhood. A donation of 133,000 euros made it possible to open the center in October. This year, RED NOSE DAY collected money for The Ark’s children’s ranch in the Brandenburg village of Schulzendorf. The farm will offer children and families a way to experience nature and animals up close. RED NOSE DAY has evolved from a daylong comedy event into a donation drive lasting several weeks. The station’s staff organize the initiatives themselves, so all the funds collected go straight to their intended recipients.


The jury of the 2015 Germany-wide startsocial competition regarded Clemens Mulokozi’s Jambo Bukoba initiative as a standout entry. As part of the competition, founders of social projects receive input from expert consultants from the world of business, the public sector, or social institutions. After three months of coaching, a jury selects the 25 best projects from a total of 100. Seven are singled out for an award from German Chancellor Angela Merkel. Mulokozi was among the national winners in 2015. The ProSiebenSat.1 Group co-founded startsocial in 2001 and continues to back the competition. Dedicated employees support numerous startsocial projects as coaches or have served as jurors. Among them is Martin Emele, Managing Director at ProSiebenSat.1 Produktion, who stepped up to lend his expertise to Jambo Bukoba as a coach. Emele has nothing but admiration for Mulokozi and his project: “The association is already a very professional outfit, which is why I advised Clemens chiefly on his expansion plans. I have no doubt that Jambo Bukoba will make a difference in many more ways.” The Munich-based club supports education, health and equal rights for girls and boys in Tanzania through sport, and now reaches 370,000 young people per week.