First Steps Award
Launched in the year 2000, FIRST STEPS is a young talent prize awarded to students at film schools in the German-speaking countries for outstanding final film projects. The annual prize money of 92,000 euros goes to foster the creative potential of ambitious young filmmakers, helping them get started in their careers. A private film industry initiative by producers Bernd Eichinger and Nico Hofmann, the award is a project of the German Film Academy in partnership with Mercedes-Benz, ProSiebenSat.1 TV Deutschland, UFA, and Warner Bros. FIRST STEPS honors directors for films of various lengths and genres. It also includes a cinematography prize and an honorary special achievement award for work with talented newcomers. Since 2012, the NO FEAR award has been presented to graduates who have shown particular courage in working with challenging material.
Stars of tomorrow
ProSiebenSat.1 is committed to a host of projects and initiatives that promote up-and-coming filmmakers in German-speaking countries. Within the scope of these activities, young talent is given the opportunity to work on exceptional material and projects. The Group supports these endeavors by providing expertise, funding, and airtime. Among other initiatives, ProSiebenSat.1 has endowed the Series chair at the Baden-Württemberg Film Academy, under which students have benefited from regular classes since 2006. Plus, SAT.1 will air the movie Undercover küsst man nicht by graduate filmmaker Jan Haering in 2016. Thomas Schadt, managing director of the Baden-Württemberg Film Academy, emphasizes how important the collaboration is for young talent: “This cooperation is immensely beneficial to all our students who are interested in genre-specific and mainstream work.” What’s more, ProSiebenSat.1 honors the Academy’s top students with Young Lions awards. The broadcasting Group supports a total of seven institutions, including the Bavarian Television Academy (BAF) and the Hamburg Media School. For six years now, ProSiebenSat.1 has also cooperated with the University of Television and Film Munich in recognizing the best concepts for a TV movie with the mainstream award.