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Our employees are the key to our economic success. Our corporate culture is characterized by constant willingness to change. It forms part of our self-conception as an employer to create person-nel-related conditions that support this process and cater to the individual interests of our employees.

ProSiebenSat.1 values the diversity of individual characteristics, talents, and skills that our employees contribute to the Company. We are convinced that diverse teams are better at solving complex tasks and understanding the different needs of our customers. Therefore, we regard diversity as an important success factor for our Company.

Talent management/education and training

ProSiebenSat.1 continuously trains qualified junior staff for the Group through various apprenticeships. With our management traineeships, trainee programs, Chamber of Commerce and Industry training, and dual study programs, talented young people have a range of options for joining our Company. We offer specialisms in IT, digital media, sales, marketing, finance, HR, project management, or editorial work. In this way, we create a strong foundation of well-trained junior staff with an extensive internal network and specific company and industry knowledge.

Besides initial training for young employees, ongoing training is also a key element of ProSiebenSat.1’s HR strategy. We systematically plan the short-, medium-, and long-term development of our employees within the Group by means of our talent management. The control of employee development and the selection of appropriate measures is based on appraisal interviews.

Furthermore, the ProSiebenSat.1 Academy offers a wide-ranging portfolio of technical and personal training. In 2017, a total of 596 events (with 6,266 participants) were held in the Academy, including 60 manager training courses (with 568 participants). One focus area is digitalization, with content such as “Digital Economy”, “E-Commerce & Online Marketing” and “Lean Start-up for User Experience”. These training courses aim to ensure that employees understand digital trends and current technologies and can assess their effects on the media industry in order to develop new products and business models for ProSiebenSat.1.

Recruitment/employer branding

We set high standards for the development and training of our employees. The same applies to recruitment at ProSiebenSat.1. The central platform is the careers portal Since December 2014, the online portal has been supplemented by the digital job recommendation program Talentry, which allows Group employees to recommend suitable individuals from their own networks for vacant positions. In many cases, they receive a bonus if the person they recommend is eventually hired. ProSiebenSat.1 also uses social media channels such as Xing and LinkedIn to address talented candidates. In 2017, around one-third of all applications were re-ceived via new sourcing channels such as employee recommendations, social media, direct contact, and university marketing. Group Recruiting recorded a total of around 29,000 applications. With campaigns such as “Claim New Grounds” and “Connect.Code. Create”, we are also stepping up our efforts to address potential candidates with a digital or IT focus.

Work-life balance

Our work agreements aim to promote an appropriate work-life balance. This is supported by teleworking jobs, part-time work, and sabbatical models. On January 1, 2015, we also introduced the FlexTime working hours model, which takes account of the increased requirements in day-to-day work, makes it easier to balance work, family and free time, and offers employees of ProSiebenSat.1 more flexibility overall when it comes to organizing their working hours.

Diversity management

We hire employees entirely on the basis of objective criteria at all hierarchy levels and promote staff based on their skills alone. Other factors – background and culture, age, gender, sexual orientation and identity, religious beliefs and ideology, or physical abilities – do not play any role here. A balanced relationship of men and women at the Company and in management positions also contributes to diversity.


Social Day

Our annual Social Days are an opportunity for ProSiebenSat.1 employees – from channel heads to apprentices – to join together and put our commitment to social responsibility into action by helping the less privileged and, at the same time, getting to know colleagues from other departments.


Under the WE HELP banner, ProSiebenSat.1 Group is doing its part for refugees in Germany. Set up specifically for this purpose, the project group of the same name meets regularly to brainstorm new ideas.