Back in 2011, the Group placed its public value activities in a larger social context and established an Advisory Board. The interdisciplinary body chaired by Bavaria’s former Prime Minister Dr. Edmund Stoiber advises ProSiebenSat.1 Group on socio-political issues and gives suggestions regarding the Group’s media offerings. In 2015, the Advisory Board met three times. Members of the Executive Board and other decision-makers in the Group participated in these events. In 2015, the Advisory Board again devoted itself to the priority issue of “digital education”.
Using the slogan “Dreh dein Ding” (shoot to win), ProSiebenSat.1 and the German Children and Youth Foundation are calling for entries to the second edition of the video contest in 2016. The initiative aims to teach teens about using digital media responsibly. Winners can not only look forward to seeing their creations aired on Galileo, taff, or ProSieben Newstime but also to visiting the broadcasting group as well as receiving a GoPro camera and video editing software for their next film projects. The nationwide initiative was launched at the suggestion of the ProSiebenSat.1 Advisory Board, which advises on sociopolitical and ethical questions in addition to making recommendations regarding the Group’s media offerings. “With SchoolsOn, we’re making young people more media literate — by stimulating their creativity and sharing film production expertise while simultaneously teaching them how to work responsibly with video content,” explains Heike Kahl, managing director of the German Children and Youth Foundation and member of the ProSiebenSat.1 Media SE Advisory Board. For the contest, students and educators are provided with teaching materials that include filming tips combined with information on topics such as respecting the right to privacy and copyright.