viewers and users.
During the establishment and expansion of the sustainability management at ProSiebenSat.1, we carried out our first materiality assessment in late 2015 and early 2016. Through internal workshops, surveying people in positions of responsibility in various specialist departments, analyzing the results of research by our own research department, dialog with individual interest groups and observing the regulatory framework of our existing reporting system, we comprehensively identified potential issues and stakeholders and narrowed down the universe of topics. As a next step, we arranged the issues along our individual value chain and defined priority criteria. The aspects thus derived are synthesized into five areas of action, as shown by the table below:
In the short to medium term, we want to enhance our sustainability management and the reporting processes in the Group and increase the transparency regarding sustainability aspects. We have therefore defined concrete measures that we will implement in 2016 and 2017. For instance, we see the improvement in the quality of our carbon footprint on all levels of the organization as an ongoing process to ensure comprehensive and open communication and fulfill the requirements of our stakeholders.