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Kabel 1 "Best of TV"
 Company:  Kabel 1
 Legal form:  GmbH
 Founded:  1992
 Interest held:  100%
 Type of business:  Television broadcaster
 Main activities:
 
 Organizing and broadcasting a commercial
 full-service television schedule
 Management:  Andreas Bartl
 Address:
 
 
 
 
 Gutenbergstr. 1
 85774 Unterföhring
 Tel.+49 89 95 07-21 00
 Fax +49 89 95 07-21 58
 www.Kabel1.de
The Economic Situation
Kabel 1 leads the second generation of broadcasters
Again in 2002, Kabel 1 led Germany's second-generation broadcasters. With a market share In television, the viewing time for a station or broadcast expressed as a percentage of total viewing time, either for all viewers or for specific target groups, during a specified period. TV market shares in Germany are calculated by the GfK Fernsehforschung television research service. of 4.5 percent among all viewers over the age of three, following 5.0 percent in 2001, in the year of its tenth anniversary the station was well ahead of competitors Vox (3.3%) and RTL II (3.9%). In the commercially decisive target group of viewers age 14 to 49, Kabel 1 earned a share of 5.0 percent, compared to the previous year's 5.2 percent. In the same group, RTL II reached 5.4 percent and Vox 4.7 percent.

Kabel 1's gross advertising market share in 2002 was 5.2 percent, following the previous year's 5.5 percent. RTL II reached a share of 5.4 percent and Vox 4.7 percent.
Market shares of second-generation stations
Kabel 1's profile as a station is defined by the "Best of TV" from the past five decades, successfully combined with up-to-date information programming. The station appeals to the media generation above the age of 30. According to a current study commissioned by SevenOne Media from the Forsa research institute, Kabel 1 is the most popular provider of "classic TV" on German television. With the "best films of all time" and timeless series, it brings beloved programs back to the screen. Kabel 1 also offers classic lightentertainment shows combined with new programming that fits in with the station's philosophy.
Highlights of 2002
With its programming highlights in 2002, Kabel 1 was very successful in the market of 14 to 49-year-old viewers. In this, the most important target audience for the advertising industry, "Firefox" achieved a shareIn television, the viewing time for a station or broadcast expressed as a percentage of total viewing time, either for all viewers or for specific target groups, during a specified period. TV market shares in Germany are calculated by the GfK Fernsehforschung television research service. of 11.0 percent. "The Santa Clause," at 10.6 percent, and "Blade Runner," at 10.2 percent, brought in record ratings at Kabel 1. Among all viewers, "The Enemy Below," with a reach of 2.74 million viewers, was the most successful film of 2002.

Kabel 1's lineup of news and information programs also had an obvious appeal for audiences in 2002. "Abenteuer Leben," "K1 Extra," "K1 Das Magazin," "K1 Die Reportage," and "Abenteuer Auto" were joined by the new shows "Abenteuer Ferne" and "Abenteuer Natur" to achieve a combined average share of 5.5 percent among 14 to 49-year-olds. "Was bin ich?" also proved a reliable guarantee of reach. An average of 1.94 million viewers watched the Thursday-evening show.


Pre-tax profit EUR 12 million
Kabel 1's revenue performance suffered from the ongoing advertising crisis again in 2002. The station generated revenues of EUR 196 million - down EUR 19 million from the year before. Pre-tax profit was EUR 12 million, likewise down from the previous year's EUR 34 million. Apart from the drop in advertising revenues, another primary cause was the scheduled depreciationEach original showing of a program on television causes the asset involved to depreciate. Unscheduled depreciation of this type covers such assets as broadcasting rights to programs that are not shown. of programming assets.
Kabel 1: Revenue development
Kabel 1: Income development


Net Assets, Financial Position and Results of Operations
Optimum utilization of programming resources
In all, the cost of programming and materials at Kabel 1 rose 4 percent, to EUR 155 million. DepreciationEach original showing of a program on television causes the asset involved to depreciate. Unscheduled depreciation of this type covers such assets as broadcasting rights to programs that are not shown. of programming assets - the major component of programming and material costs - was EUR 128 million at Kabel 1 in 2002. This is an 8 percent increase from the previous year's EUR 119 million, primarily as a result of depreciation due to showings. Unscheduled depreciation, at roughly EUR 3 million, was only slightly above the previous year's good level.

Expenses for licenses, transmission fees and materials, at EUR 17 million, were below the previous year's EUR 19 million. Expenses for purchased services and goods, largely made up of production costs and professional fees, were pared down from the previous year's EUR 11 million to EUR 10 million.

An expected rise in scheduled depreciation of programming assetsEach original showing of a program on television causes the asset involved to depreciate. Unscheduled depreciation of this type covers such assets as broadcasting rights to programs that are not shown. , a small increase in unscheduled depreciation, and lower expenditures for licenses, transmission fees, materials, and purchased goods and services, all added up to show that Kabel 1 made optimum use of its programming resources again in 2002.
Net assets and financial position remain stable
Kabel 1's total assets were down 26 percent from the year before, to EUR 117 million.

On the assets side of the balance sheet, the lower figure for total assets is the result of a decrease in current assets, which were off 25 percent from the previous year. Cutbacks in programming assetsProgramming assets comprise feature films, series and commissioned productions, as well as advance payments made. Feature films and series are considered programming assets as of the beginning of the license term; commissioned productions are capitalized as showable programming assets as of their completion, which is deemed to coincide with the date of acceptance. were the main factor responsible for this change. On-balance-sheet programming assets were down from EUR 142 million to EUR 102 million. Programming investments with an impact on the balance sheet amounted to EUR 89 million in 2002, compared to the previous year's EUR 171 million. The acquisition of additional attractive programming rights over the past two years will ensure high-quality programming at Kabel 1 in the future.
 
Kabel 1's on-balance-sheet programming assets are mainly feature films and series, along with commissioned productions intended for one-time or multiple airings. Feature films and series are included here as of the beginning of their license term; commissioned productions are capitalized as showable programming assets as of their completion. Kabel 1 has further programming assets worth EUR 33 million that have not yet been capitalized. Programming assets under contract totaled EUR 135 million as of December 31, 2002.

Kabel 1's programming stock comprises 8,454 hours of broadcasting rights under contract. Of this total, 6,818 hours are feature films. Within the ProSiebenSat.1 Group, Kabel 1 is positioned as the station that shows film classics from the past five decades. A second focus of its programming is series. Here Kabel 1 has a programming inventory of 1,636 hours. The total revenue potential of its broadcasting rights is around EUR 212 million. The programming rights the station had under contract as of December 31, 2002, will cover roughly 51 percent of its needs for licensed programming until the year 2005. Thus Kabel 1 continues to enjoy a solid programming base.
Key features of the Kabel 1 programming stock
 Programming stock (hours)
On the liabilities and shareholders' equity side of the balance sheet, equity capitalization improved. A shareholder resolution boosted capital reserves by EUR 75 million, to EUR 80 million. At the same times, liabilities to affiliated companies were slashed from EUR 144 million to EUR 30 million, mainly by the redemption of an intercompany loan from ProSiebenSat.1 Media AG. The decline in debt to Group companies is the main factor responsible for the lower total liabilities and equity.

Paying off the intercompany loan from ProSiebenSat.1 Media AG, together with lower liabilities to affiliated companies, improved the net interest expense in the income statement, shaving EUR 2 million from the previous year's figure, to leave EUR -2 million.

Under a profit and loss transfer agreement, the year's net profit of EUR 12 million was transferred directly to ProSiebenSat.1 Media AG.
New programming increases personnel slightly
Kabel 1 K1 Fernsehen GmbH had an average of 51 employees for the past year. This represents an increase of 8 percent from the year before. The new employees were hired to build up the editorial teams for the new Kabel 1 programs. The larger staff, in turn, increased personnel expenses slightly, to roughly EUR 4 million.

The average age of all Kabel 1 personnel in 2002 was 34. Kabel 1 employed a total of five interns in 2002.

Research and Development
New programming developed
There is virtually no other industry where success and failure can be measured as quickly as in the television market. Detailed data on audience reach and market shareIn television, the viewing time for a station or broadcast expressed as a percentage of total viewing time, either for all viewers or for specific target groups, during a specified period. TV market shares in Germany are calculated by the GfK Fernsehforschung television research service. for programs and commercial breaks are available from the GfK television research service the morning after a program is aired. These figures are the most important management tool for programming directors, and at the same time serve to document performance for advertising clients.

Research on audiences, programming and advertising is a high priority at Kabel 1. Primary and secondary research for the entire ProSiebenSat.1 Group are handled centrally at SevenOne Media GmbH. On commission from the stations, this company prepares programming and show analyses ranging from focus groups to studio tests to creative workshops, Sinus milieu studies, and rounds of psychologically based discussions that take account of group dynamics. The results provide a base for important conclusions about marketing practices, and about the stations' programming, marketing and communications strategies.

Developing innovative programs is a very important activity at Kabel 1. Among the key features of the station's profile are its high-quality in-house productions, such as the new Kabel 1 magazines and exciting light-entertainment shows, alongside licensed programming. In 2002, the station developed a new magazine, together with a pilot broadcast of a further magazine, "Inside USA." three new shows were developed in the light entertainment segment. In all, Kabel 1 invested more than EUR 0.5 million in new programming development.

Events Subsequent to the Reporting Date
Holding the lead among second-generation broadcasters
At the beginning of 2003, Kabel 1 reconfirmed its lead among Germany's second-generation broadcasters. Among all viewers over the age of three, Kabel 1 reached a market shareIn television, the viewing time for a station or broadcast expressed as a percentage of total viewing time, either for all viewers or for specific target groups, during a specified period. TV market shares in Germany are calculated by the GfK Fernsehforschung television research service. of 4.2 percent in the first two and a half months of 2003 (until March 15, 2003). This puts the station well ahead of its competitors RTL II (4.1%) and Vox (3.4%). In the important viewer group between ages 14 and 49, Kabel 1 reached a market share of 5.0 percent, matching the annual average in 2002.

Outlook
There are no signs as yet of any turnaround for the advertising market in Germany in 2003. Amid this setting, Kabel 1 will continue its rigorous cost management. The goal for the current year is to further optimize both programming costs and the use of programming inventory, and to improve the station's position in the audience market. Kabel 1 has laid the necessary groundwork to achieve its goal.
High-quality expansion of feature-film and series portfolio
Kabel 1 expanded its film portfolio again in 2002, with feature films and series from the eighties and nineties. A number of blockbusters are on the 2003 schedule, including "Dances with Wolves," "Thelma and Louise" and "Little Man Tate." Film classics like "Once upon a Time in the West" and the "Godfather" trilogy will also guarantee high programming quality at Kabel 1 in 2003.

In series, in 2003 Kabel 1 will continue to offer timeless, high-quality series from the past five decades. Besides its established "Classic Sunday" with such favorites as "The Avengers," "Laurel and Hardy," "The Addams Family," and "Star Trek," Kabel 1 will also expand its range of original series on weekdays. Besides "Little House on the Prairie" and "Married with Children," there are also classics from the eighties and nineties like "Dallas," "The XFiles" and "Twin Peaks."

This year Kabel 1 will keep expanding on the earlier successes of its news and information schedule. Making its debut with the new year, "K1 Journal" is the market's first weekday information magazine, with topics from and about Germany. Since March, "Abenteuer Leben" gives Tuesday prime-time The principal viewing period for the TV market. Prime time in Germany is generally between 8:00 and 11:00 PM. viewers a detailed, knowledgeable view of worthwhile subjects from nature, technology, research and medicine. The successful docu-magazine "K1 Extra" will be switching to prime time, at 10:15 Saturday evenings. Starting in June, Kabel 1 will be showing its own documentary series, "Inside USA." Kabel 1 news and information shows have been gaining popularity among young viewers in particular, earning an average audience shareThe time during which a station or broadcast or broadcasting time segment is watched, expressed as a percentage of total viewing time, either for all stations or all broadcasts, during a specified period. of 5.5 percent among the 14-to-49 age group.

A new feature in 2003 is the late-night talk show "Was macht eigentlich…?" with Thomas Koschwitz. From the end of March onward, the well-versed host will be visiting every week with people who made television history from the seventies to the nineties. The list of expected guests includes Hans- Dietrich Genscher, Peggy March, Ingrid van Bergen and Harry Valérien.