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N24 "Be an Eyewitness"
 Company:  N24
 Legal form:  GmbH
 Founded:  1999
 Interest held:  100%
 Type of business:  Television broadcaster
 Main activities:
 
 Organizing and broadcasting a commercial
 niche television schedule for information
 Management:  Claus Larass
 Address:
 
 
 
 
 Gutenbergstr. 1
 85774 Unterföhring
 Tel.+49 89 95 07-24 24
 Fax +49 89 95 07-24 00
 www.N24.de
The Economic Situation
N24 a central information service provider
N24 is positioned as the central information service provider for the ProSiebenSat.1 Group. The station carries round-the-clock news coverage of politics, business and current events, along with several high-quality documentaries each day. As the news service provider for all other Group stations, N24 also produces up-to-the-minute news programming for Sat.1, ProSieben and Kabel 1. All Group stations have benefited from this expanded capability in news and information. For example, in 2002 the four ProSiebenSat.1 Group stations covered such events as the deadly rampage in Erfurt, the catastrophic floods in Germany, the TV debates in advance of the nation's parliamentary elections, and the Moscow hostage drama. Until the end of 2002, N24 also produced the "Frühstücksfernsehen" program and "24-Stunden- Reportage" for Sat.1. Sat.1 has taken over direct responsibility for these shows as of 2003, allowing N24 to concentrate further on its core competence as the ProSiebenSat.1 Group's central service provider for information and political coverage.
N24 adds documentaries to schedule
In December 2002, N24 looked to the future, adding a third pillar to its schedule, alongside news and business. Including all associated broadcasting rights, a new license agreement has given the station access to more than 1,600 hours of programming in science, technology, nature, travel, medicine, culture and space. The 18-month license ensures that N24 will have a supply of first-class - and in some cases, even award-winning - documentary films into 2004. The purchase also gave N24 an option on a second programming package of the same size.

N24's new documentaries are a good fit for the news station's informationoriented target audience, and represent a high-quality addition to the market portfolio.


Net Assets, Financial Position and Results of Operations
Revenues and earnings improve
N24's rising important as the Group's central information service provider improved the station's revenues and earnings last year. Revenues were EUR 95 million, compared to EUR 67 million the year before. This represents a gain of 42 percent. Pre-tax result improved from EUR -38 million to EUR -24 million - a gain of 37 percent, or EUR 14 million. Since May 1999, ProSieben- Sat.1 Media AG has absorbed N24's net results under a profit and loss transfer agreement.
N24: Revenue development
N24: Income development
Balance sheet total
The station's good performance is also reflected in the balance sheet of N24 Gesellschaft für Nachrichten und Zeitgeschehen mbH. Balance sheet total was down from the 2001 figure of EUR 56 million to EUR 32 million, a decline of roughly 43 percent.

On the liabilities and equity side, liabilities to Group companies were down from EUR 42 million to EUR 21 million. That represents a drop of EUR 21 million, or 50 percent, from a year earlier. Trade accounts payable amounted to EUR 2.2 million, after the previous year's EUR 2.9 million. Accruals were down from EUR 9.5 million to EUR 7.6 million. Equity remained unchanged at EUR 25,000.

The main change on the assets side of the balance sheet was a decline in amounts receivable from Group companies. This figure dropped from EUR 45 million to EUR 24 million. At the same time, trade accounts receivable decreased from around EUR 2.9 million to EUR 1 million. Fixed assets, at EUR 2.8 million, remained approximately the same. Current assets are the largest asset item, accounting for 81 percent of total assets. This item was down from EUR 48 million to EUR 26 million. Current assets include N24's onbalance- sheet programming assets. These assets are mainly documentaries and special reports intended for one-time or multiple airings. For a news station, programming assets Programming assets comprise feature films, series and commissioned productions, as well as advance payments made. Feature films and series are considered programming assets as of the beginning of the license term; commissioned productions are capitalized as showable programming assets as of their completion, which is deemed to coincide with the date of acceptance. inherently play a less central role than they do for full-service stations like ProSieben or Sat.1. As of December 31, 2002, on-balance-sheet programming assets amounted to EUR 0.13 million, following on EUR 0.34 million the year before. Off-balance-sheet programming assets amounted to EUR 0.46 million. Thus total programming assets under contract and available for airing on N24 are worth roughly EUR 0.59 million.

The N24 programming stock includes approximately 1,730 hours of documentaries and special reports. The programming rights N24 has under contract today will cover roughly 33 percent of its needs for licensed programming until the year 2005. Including the option N24 holds on an additional licensing package, the level of coverage increases to 67 percent until 2005.

Capitalized programming assets are subject to scheduled depreciationEach original showing of a program on television causes the asset involved to depreciate. Unscheduled depreciation of this type covers such assets as broadcasting rights to programs that are not shown. as of the start of their first airing. This depreciation appears in the statement of income under programming and material costs. The amount, EUR 0.75 for 2002, was almost the same as the previous year's EUR 0.76 million. At the same time, other expenses for transmission fees and materials were down from EUR 14 million to EUR 13 million. But expenses for third-party services rose from EUR 57 million to EUR 67 million. In all, the item for programming and materials costs rose from EUR 72 million to EUR 81 million in 2002, a gain of about 13 percent. The higher expense resulted from the increase in productions for Group stations, including "24-Stunden Reportage," "Frühstücksfernsehen" and Sat.1 news since July 1, 2001. Programming investments with an impact on the balance sheet amounted to EUR 0.53 million in 2002, and were thus down 47 percent from the previous year's figure of EUR 1 million.
N24 had larger staff in 2002
In 2002, N24 Gesellschaft für Nachrichten und Zeitgeschehen mbH had an average of 272 employees, following the previous year's 204. The reason for the increase was the transfer of around 140 employees from Sat.1's "Information and Magazines" department to N24 as of July 1, 2001. The transfer was not fully reflected in the average staff figures until 2002. The larger staff pushed up personnel expenses from EUR 16 million to EUR 21 million.

The average age of all N24 personnel in 2002 was 35. In its editorial operations, the station had 24 trainees and 104 interns last year.

Events Subsequent to the Reporting Date
N24 audience shares reported as of 2003
The most important indicator for changes in television use, and for a station's success, is audience shareThe time during which a station or broadcast or broadcasting time segment is watched, expressed as a percentage of total viewing time, either for all stations or all broadcasts, during a specified period. . N24's shares have not been reported until now, because valid data can be collected only above a certain technical reach. Since January 1, 2003, N24's audience shares have been analyzed daily in detail, on the basis of AGF/GfK data. The available figures provide the first clear idea of N24's position in the television market, and thus also represent an important basis for marketing its schedule.

The new line of documentary programming helped the news station expand its position in the audience market substantially. In the first two and a half months after the start of official reporting by the AGF/GfK television research system (until March 15, 2003), the ProSiebenSat.1 Group's news station earned a share of 0.4 percent of the commercially decisive target group of viewers age 14 to 49. Thus in the news television segment the station is close behind the market leader n-tv which reached a market share of 0.5 percent. In the target audience between ages 14 and 29, N24 is already on the same level as n-tv, with a 0.4 percent share.

Outlook
N24 to get into the black at operations level in 2005
There are no signs as yet of any economic turnaround for Germany in 2003. The news station is expected to get into the black at the operating level by 2005. This development will be helped by a cost-cutting program that will already achieve further savings in the double-digit millions this year throughout the ProSiebenSat.1 Group's news operations. Aside from restructuring the editorial staff, further process optimization measures have been initiated for 2003 and subsequent years. The remote studios in Brussels, London and Moscow will no longer be maintained in their present form. To ensure that solid reporting continues, the central editorial staff will be reinforced with roving reporters worldwide. The station is also seeking cooperative arrangements with other television channels. If necessary, it will fall back on a pool of freelance correspondents.