Rüdiger Böss calls it “Indy IV.” He knows that behind the simple nickname lies the hottest property in town. And Rüdiger Böss wants to have Indy: “I am an only child. I always want everything.”

On January 2, 2007, when George Lucas and Steven Spielberg announced that they would continue the most successful movie series in history, a buzz ran through the film and TV world. Earnings of 1.2 billion dollars at the box office, 14 Oscar nominations, seven Oscars, one hero. Harrison Ford, also known as Indiana Jones, is back.

Böss, who is in charge of film acquisitions, knows that this is the moment when his 15 years in Hollywood are about to pay off. “Sure, we need the big blockbusters. Potter, Bond, Spider-Man, Indiana Jones. But other people want them too. Some-times it can help to have personal connections.” Personality still matters in Hollywood. Studio bosses like Sumner Redstone or Rupert Murdoch may no longer close deals over a glass of scotch at

Chateau Marmont, “but if a studio head goes to a Lakers game during the L.A. screenings, I’m right there beside him, even though I don’t know anything about basketball.”

However, to get your hands on Indy, you need more than good contacts. Other people have them too. You need to have an idea. And Böss had a good one. “We were able to offer Paramount an allinclusive, worry-free package for multiple countries.” Four weeks before the theater premiere on May 22, ProSiebenSat.1 stations will air the first three installments of the Indiana Jones trilogy in Norway, Sweden, Denmark, Belgium, the Netherlands, Germany and Hungary. There will also be a pan-European premiere of the theater trailer. “We can therefore offer a marketing platform for the new Indy film that none of our competitors can match,” says Böss, who then adds, “of course, I found it irritating when people kept saying that buying movies on the European level doesn’t work. It absolutely can work—if you do everything right, and you do it fast.” The new Indy sequel will air on the Group’s stations at Christmas 2010.