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Media policy and the digital economy

 Digitalization has fundamentally changed our consumer behavior. As a result, not only the media industry but also the legislators in particular are faced with new challenges. These involve adapting the legal regulations from the analog era to meet the needs of a fully digital world. Nothing short of a Herculean task, it is one we must resolve.

Comment "Innovation made in Germany"

Media Regulations 4.0

With its Media Regulations 4.0 model, ProSiebenSat.1 Media SE has sparked an important debate on the future development of the dual system of public and private broadcasting. Our primary goal in this is to fund formats that promote democratic values, contribute to societal discourse and enhance social coherence. This means that content that is relevant to social policy should be funded without tying this funding down to institutions. Here, you will find extensive information on the topic of Media Regulations 4.0 and, thus, on the discussion of how to realign the framework for media policy in Germany.