Vision and Strategy
Television is the basis of our success. We use the millions-strong reach of our TV stations to push into digital business areas. In this way, we have consistently diversified our Company in recent years and created additional sources of revenue. Today, our growth is based on three segments: a wide-reaching entertainment portfolio with leading TV and digital brands, our international program production and sales subsidiary, and a large commerce portfolio. We have been so successful with this strategy that we want to continue profitable growth in the future and aim at a medium-term revenue increase in the mid-single digit percentage range.
We are consistently diversifying our value chain and digitalizing our portfolio. Our high reach is a crucial competitive advantage in two respects: Even in the digital world, no other medium reaches an audience of millions as quickly as TV. Not only our advertising customers benefit from this; we also use the impact of television to promote our own offerings.
The Entertainment business consists of the areas of TV Broadcasting, Distribution, Advertising Platform Solutions (AdTech), SevenVentures and Digital Platforms (e.g. maxdome, 7TV app). ProSiebenSat.1 offers its viewers all the Group’s entertainment content across all its media platforms. At the same time, the Company is increasingly investing in the growth areas of Addressable TV, AdTech and Data in order to access additional revenues in the advertising market through innovative, data-driven offerings. The Group also sees potential for value creation in Europe via partnerships within the European Media Alliance, in which twelve media companies from all over Europe are already working together.
The Content Production & Global Sales segment consists of Red Arrow Studios international program production and distribution business. As of January 2018, also the digital studio Studio71 is part of Red Arrow Studios. In this way, Red Arrow Studios gains direct access to a new talent pool and addresses the increasing demand for content on all platforms. The Company will make optimal use of the synergies between the international production companies, the distributors Red Arrow Studios International and Gravitas Ventures, as well as Studio71.
In recent years, ProSiebenSat.1 has built up a successful commerce portfolio, whose growth is promoted through the strategic link-up with the TV business. ProSiebenSat.1 bundles its subsidiaries in NCG - NuCom Group. These include Amorelie, billiger-mietwagen.de, Flaconi, Jochen Schweizer mydays Group, KäuferPortal, moebel.de, Parship Elite Group, Stylight, Verivox and Windstar Medical. The commerce business is the largest growth driver of ProSiebenSat.1 Group and is thus making a material contribution to the expansion of digital revenue sources.