Vision and Strategy
Television is the basis of our success. We use the millions-strong reach of our TV stations to push into digital business areas. In this way, we have consistently diversified our Company in recent years and created additional sources of revenue. Today, our growth is based on three segments: a wide-reaching entertainment portfolio with leading TV and digital brands, our international program production and sales subsidiary, and a large commerce portfolio. We this strategy, we want to continue profitable growth in the future and aim at a medium-term revenue increase in the mid-single digit percentage range.
Our three segments are the foundation of our strategy. Entertainment is the core of our company, at the same time we are clearly increasing the exchange with our production and commerce segments and using the synergies for ProSiebenSat.1’s success.
The Entertainment business consists of the areas of TV Broadcasting, Distribution, Advertising Platform Solutions (AdTech), SevenVentures and Digital Platforms (e.g. maxdome, 7TV app). ProSiebenSat.1 offers its viewers all the Group’s entertainment content across all its media platforms and places a special focus on local content. At the same time, the Company is increasingly investing in the growth areas of Addressable TV, AdTech and Data in order to access additional revenues in the advertising market through innovative, data-driven offerings. The Group also sees potential for value creation in Europe via partnerships within the European Media Alliance, in which twelve media companies from all over Europe are already working together.
The Content Production & Global Sales segment consists of Red Arrow Studios international program production and distribution business. Next to the international production companies, the distributors Red Arrow Studios International and Gravitas Ventures, also the digital studio Studio71 has been part of Red Arrow Studios since January 2018. Red Arrow focuses on its German production business and thus increases consequently the local program share on ProSiebenSat.1’s Entertainment channels. At the same time, Red Arrow Studios continues its international expansion focusing on the core US and UK markets.
In recent years, ProSiebenSat.1 has built up a successful commerce portfolio, whose growth is promoted through the strategic link-up with the entertainment business. ProSiebenSat.1 bundles its subsidiaries in NCG - NuCom Group, which in 2018 entered into a long-term partnership with the growth equity investor General Atlantic. The portfolio of NuCom Group focuses on the four areas of consumer advice, matchmaking, experience & gift vouchers as well as beauty & lifestyle. The commerce business is the largest growth driver of ProSiebenSat.1 Group and is thus making a material contribution to the expansion of digital revenue sources.