How does business work? Around 1,500 students from Germany, Austria and the USA try to answer this fundamental question every year while participating in the business@school education initiative. ProSiebenSat.1 has supported the initiative founded by The Boston Consulting Group since 2015 with practical insights into real business models, promoting the participants’ basic business understanding. The students are thus not only taught methodological and practical concepts and relationships in a practical manner, but also acquire a stronger entrepreneurial spirit. In three phases, the participants analyze small and large enterprises over a school year and then develop their own business idea, including a business plan. In 2017/18, a group of students from a Hamburg high school again scrutinized ProSiebenSat.1 Group’s sustainability activities particularly closely. They examined our value chains, customers and competitive conditions for financially sustainable success factors and presented their findings in a final presentation. In the 2018/19 program year, the business@school education initiative has been running for 20 years, during which time a total of around 23,500 students and 2,700 coaches have taken part.
Fully inclusive television – for over 30 years, Arbeitsgemeinschaft Behinderung und Medien e.V. (abm) has been raising awareness of the circumstances, concerns and interests of people with disabilities with extensive TV programming broadcast throughout Germany. ProSiebenSat.1 has supported the initiative since 2000 with the magazine show CHALLENGE, which is broadcast on kabel eins and SAT.1 Gold on the first Saturday of every month. In a thirty-minute report, our fellow citizens with disabilities are encouraged to participate actively in social life according to their own requirements. In addition, CHALLENGE informs non-disabled people about life with a disability, dismantles prejudices and promotes inclusive thinking. In 2017, the youth magazine “yoin” and the talk show “Krauthausen – face to face” were the first fully inclusive series to be integrated into the format, with optional subtitles, sign-language interpreters and soundtracks with audio description. This is an important development for the accessible “television of the future,” which ProSiebenSat.1 Group’s stations are actively helping to shape.
ProSiebenSat.1 and other partners honor outstanding graduation films by film school students with the FIRST STEPS Award for young talent. ProSiebenSat.1 Group uses its particular significance as a film production and distribution company to promote young, creative filmmakers and to ease their entry into the media and film industry. The award, with prize money totaling EUR 115,000, was presented for the 19th time on September 24, 2018, at Stage Theater des Westens, Berlin. Four juries awarded prizes in nine categories, including for direction of films of various lengths and styles and a cinematography prize. This year, the most prestigious and valuable individual prize in the “full-length feature film” category was won by Lukas Feigefeld, founder of the film production company Retina Fabrik, for his feature film “Hagazussa“. Since 2012, the NO FEAR Award has also been presented to young producers who have shown particular courage in the execution of difficult subject matter. FIRST STEPS was launched as a private film industry initiative by the producers Bernd Eichinger and Nico Hofmann and is considered the most prestigious award of its kind in Germany, Austria and Switzerland.
promotion of young talent in film
ProSiebenSat.1 also promotes young talents from German film and media schools with other initiatives besides the FIRST STEPS Awards. The Group has awarded the Mainstream Prize, which honors innovative ideas for TV films and series, together with University of Television and Film Munich annually since 2011. ProSiebenSat.1 employees follow students as they develop subjects that are then pitched to a judging panel. In 2018, the three best drafts again received prizes totaling EUR 6,000. In addition, ProSiebenSat.1 cooperates with Film Academy Baden-Württemberg and gives out the Prime Time Prize every year, whereby students can subject their concept ideas for a themed film for SAT.1. The prize money totaling EUR 9,000 for the most unusual film concepts enables the three winners to develop their projects further. Besides financial resources and expertise, our stations also offer coveted prime-time broadcasting slots for particularly creative film ideas. In addition, students from Ludwigsburg obtain insights into our stations’ activities every year by shadowing ProSiebenSat.1 employees for a day, attending an editorial meeting and receiving targeted feedback on their graduation films. ProSiebenSat.1 thus makes an important contribution to the promotion of young talent.
In November 2017, ProSiebenSat.1 TV Deutschland and the Association of German Scriptwriters (Verband deutscher Drehbuchautoren) opened up the fourth round of their joint exposé funding pot. The grant, which basically supports authors' ideas to develop feature films, television films, TV and web series, was this time focusing on new input for procedural series. The goal was to create new serial impulses for the SAT.1 prime time. Whether humorous or dramatic, historical or future-oriented, whether fantastic or realistic – the authors can fully exploit the reservoir of narrative possibilities. The fourth invitation of the exposé fund ended with more than 150 submitted ideas. Eight projects were selected for further development. The aim of the funding is to financially equip the selected authors to give them tranquility and time to develop their own ideas.
ProSiebenSat.1 TV Deutschland and the Association of German Scriptwriters have agreed in their joint remuneration rules of June 3, 2014 to set up a substance development funding of yearly EUR 150,000 until 2019. Authors receive a total budget of EUR 450,000 for content development within a three years funding period. Part of the financial support is that ProSiebenSat.1 TV Deutschland reserves the right to offer first-time access to the materials developed. If there is no script contract, the authors can offer their developed content freely on the market.
In 2017 around 139,000 people were victims of partnership violence. The number of unreported cases? Large. 37 percent of young people between the age of 12 and 19 have been victims of cyberbullying. These numbers are frightening and highlight at the same time the social relevance of issues such as domestic violence and cyberbullying. With its thematic films, the ProSiebenSat.1 Group wants to raise awareness and sensitize the society for such social problems. For this, ProSiebenSat.1 uses its expertise as an entertainment company to emotionally prepare difficult topics such as organ donation or stalking and make it accessible to a broad audience. Thematic films like “Die Ungehorsame” ("The Disobedient"), “Zwei Leben. Eine Hoffnung” ("Two Lives. A hope") or “Nackt. Das Netz vergisst nie” ("Naked. The Net never forgets") were well received by the audience in the past and sparked discussions. Also in the future, further films with socially relevant background are planned: The shooting of two further thematic films has already begun. These are dedicated to the topics of stalking and moral courage.
galileo knowledge award
Since it was established in 2008, the Galileo Knowledge Award honors sustainable inventions and initiatives, which promote an environmentally friendly way of life. The prize endowed with EUR 5,000 is awarded at the GreenTec Awards, one of the most important environmental awards worldwide. With the Galileo Knowledge Award ProSiebenSat.1 supports the most innovative project in the field of environmental protection and resource preservation every year. In 2018, it was awarded to “BioLab Eberswalde” and its materials made out of mushrooms. These have i.a. a high structural stability and good thermal insulation, are fireproof and have a high bending and impact resistance. And the best about them: This organic material returns after use to where it came from –nature. Galileo presenter Stefan Gödde handed over the Galileo Knowledge Award at the GreenTec Awards gala in Munich, which serves as kick-off event for the most important environmental technology fair IFAT.
Once a year, ProSieben’s logo turns from red to green for Green Seven week. During the annual initiative, ProSieben uses its large reach to raise awareness for sustainability especially among young viewers. For a week, a spotlight is shone on ecological issues. In October 2018, the themed week called attention to the consequences of air and environmental pollution caused by cars under the motto “Save the Future – How do we prevent the total gridlock?”. In the Green Seven Report 2018, the centerpiece of the Green Seven week, different approaches like eBikes, air taxis and hyperloops were presented as a possible solution to get rid of traffic jam. With Green Seven, ProSieben promotes a diverse range of ecologically relevant issues particularly among younger target groups – these include melting ice at the North Pole (“Save the Ice”, 2017), protection of water (“Save the Water”, 2016) or the prevention of bee mortality (“Save the Bees”, 2015).
red nose day
RED NOSE DAY has been a fixture of ProSieben’s programming since 2003: Each year, the broadcaster calls for monetary donations for social projects that support needy children in Germany and all over the world for the charity campaign that originated in the UK. All the proceeds raised in 2017 went to a The Ark center in Herne, which officially opened on January 26, 2018, and has since offered children from the immediate vicinity a place to go to do homework and play in a supervised environment with trained contact partners. In 2018, ProSieben celebrated RED NOSE DAY with the live show “Beginner gegen Gewinner – RED NOSE DAY Spezial” as a programming highlight on April 28. All donations received in 2018 – the live show alone brought in nearly EUR 300,000 – will go toward the construction of a sports field in Cologne-Buchforst by the Lukas Podolski Foundation and to the UNICEF campaign #STOP10SECONDS, which is helping malnourished children in South Sudan.
day of heroines
With full woman power and under the motto “Here’s to us! Let’s celebrate women,” celebrated sixx the International Women’s Day again on March 8, 2018, under the banner of the Day of Heroines. In the TV schedules, online and on social media channels, the female TV station of ProSiebenSat.1 Group used this day to promote the empowerment and equality of women and young girls in society. In 2018, the Day of Heroines was dominated in particular by issues such as the global #metoo debate and the gender pay gap. On March 8, these topics were the subject of a women’s panel discussion with Paula Lambert, where they discussed the image of women at work, in relationships and within family life. sixx also featured strong, female characters and their stories again in 2018 – such as in the prime-time highlight “Wild,” in which a young woman, played by Reese Witherspoon, faces the challenges of the Pacific Crest Trail, a hiking trail in the USA, in order to face up to herself and her past.
In October 2018, sixx also launched a new campaign called #FemaleFuture. Under the motto “Take your #FemaleFuture into your own hands,” the campaign wants to encourage women to believe in themselves and go their own way. Six leaders from ProSiebenSat.1 reveal their personal career tips as part of the campaign and demand mutual empowerment.
Taking social responsibility and supporting others while getting to know colleagues from other departments: Since 2013, employees – from the General Manager to trainees – have been able to take part in the corporate-volunteering initiative Social Day and volunteer at social institutions for one day during their working hours. Since Social Day began, over 400 colleagues have swapped their office desks for hammers and drills in order to support social facilities for less privileged people.
“Help for Helpers” is the motto of the startsocial competition co-founded by ProSiebenSat.1 in 2001 to promote voluntary social engagement. Around 500 experts from business, the public sector and social institutions throughout Germany support the practical implementation of volunteer projects: In a four-month coaching phase, a total of 100 selected initiatives receive specialist advice, personal contacts and detailed feedback in order to develop and realize their ideas. In 2018, 25 of the most compelling projects were again selected by an expert panel and invited to Berlin for the national prize-giving ceremony. Seven initiatives received monetary prizes totaling EUR 35,000 altogether, including a special award from the German Chancellor. ProSiebenSat.1 employees once again supported the competition as panel members and coaches in 2018, contributing their expertise in various fields. startsocial promotes social initiatives with various emphases, such as migration, social justice and education, and entered its 15th round for program year 2018/19 in May 2018.
“Help is a joint effort” – under this motto, the WE HELP project group founded by ProSiebenSat.1 employees in 2015 campaigns tirelessly for refugees in Germany. The initiative aims to develop and implement new ideas and concepts for social engagement. At the same time, WE HELP is in close dialog with the local refugee initiative Helferkreis Unterföhring. In 2018 as in the previous year, the initiative put out an online appeal for various drives to collect clothes, shoes and hygiene products for Helferkreis Unterföhring and the Munich refugee aid association’s clothing banks. Our employees also ran for this good cause in eight corporate runs throughout Germany. For every kilometer run, they received cash donations from the Group and raised a total of EUR 30,000. At the invitation of ProSiebenSat.1, some refugees again assisted the Group’s Munich team. ProSiebenSat.1 Group amplifies its engagement for the integration of refugees as a member of the “Wir zusammen” German business initiative, which is campaigning for the rapid integration of refugees into our society.
we support children
Making children fit for their future and giving them opportunities is one of our society’s biggest challenges. Sport is thereby an essential part of this as an element of everyday life that promotes integration and identity. Therefore, numerous prominent athletes joined the “Wir stärken Kinder” (We support children) initiative in 2017, which was set up by SportdeutschlandTV, ProSiebenSat.1’s digital sports channel, in cooperation with the charity SOS-Kinderdorf e.V., three years ago. Top-tier athletes from various disciplines invite kids from the SOS Children’s Villages to sporting events or run sports activities as a way of boosting community spirit. The ProSiebenSat.1 subsidiary 7Sports thus uses the reach of its digital platform SportdeutschlandTV in order to recruit athletes to get involved in “Wir stärken Kinder” and to raise additional donations
In December 2018, “Wir stärken Kinder” initiated in cooperation with Sportdeutschland,TV, 7Sports and Facebook the first digital fundraising Christmas campaign. As part of the campaign, celebrities, athletes, companies and private persons sang their favorite Christmas songs in order to call attention for the initiative of SOS Children’s Villages e.V. In addition, the traditional Christmas singing of football club Borussia Dortmund was broadcasted live to generate as many donations as possible. Aside from 7Sports, the “Wir stärken Kinder” initiative is also supported by the German Olympic Sports Confederation and German Sports Youth.