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Jobst Benthues
"We want to be part of an idea that becomes a success around the world."
Redseven Entertainment is behind many successful formats, not only at ProSiebenSat.1 but also at various other stations and platforms. Jobst Benthues tells us which formats these are and how Redseven has developed over the years.
Clemens Mulokozi & Dr. Martin Emele
"When children do sports, they speak one language."
“UKIMWI” is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. Ukimwi is Swahili, and it means AIDS. The children from the elementary school put the word together using lots of little wooden sticks.
Daniel Koller
»The silted bottles are a piece of German history.«
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.
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