With a combination of capital and media volume, the investment vehicle SevenGrowth acquired a stake in Urban Sports Club in June 2021 – the fastest growing sports and fitness platform in Europe.

In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.

"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.