Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.

For more than a decade, ProSiebenSat.1 has supported growth companies with unique investment models, thus creating value for the entire Group at the same time.

Redseven Entertainment is behind many successful formats, not only at ProSiebenSat.1 but also at various other stations and platforms. Jobst Benthues tells us which formats these are and how Redseven has developed over the years.