Vision and Strategy
ProSiebenSat.1 has since long ceased to be a pure TV company, but is consistently digitizing and diversifying its business. We are using the million-strong reach of our TV stations for our digital business. In this way, we have continuously diversified our Company in recent years and created additional sources of revenue.
Today our growth is based on four segments: A wide-reaching entertainment portfolio with leading TV and digital brands, our international program production and distribution subsidiary, and large commerce and online dating portfolios.
These are our strategic priorities: We focus on local content, expand our digital reach, improve the monetization of our reach through intelligent advertising products, and use the synergies with the commerce and online dating business for the success of ProSiebenSat.1.
Our four segments are the foundation of our strategy. Seven.One Entertainment Group is the core of our Company. At the same time, we are intensifying the exchange with Red Arrow Studios, NuCom Group and ParshipMeet Group.
Seven.One Entertainment Group unites TV brands as well as the content, digital and marketing business under one roof, thus offering viewers cross-media content across all platforms. In addition to strong channel brands, the entertainment company has strongly expanded its digital business, e.g. with the successful streaming platform Joyn. The company focusses on its own local programs and the expansion of infotainment formats. By connecting TV reach with digital platforms, the Group creates attractive advertising products and is a global innovation leader in the growth area of Addressable TV.
Red Arrow Studios comprises the international program production and distribution business of ProSiebenSat.1, which includes international TV production companies in seven countries, the global film and TV distribution companies Red Arrow Studios International and Gravitas Ventures, and the digital studio Studio71. With Redseven Entertainment, Red Arrow is focusing on the German production business, thus consistently increasing the local grid share on the entertainment channels of ProSiebenSat.1. At the same time, Red Arrow is also continuing its international expansion with a focus on the core markets of the USA and UK. Red Arrow Studios' extensive programming portfolio includes entertainment, reality and factual formats as well as TV series, TV movies and digital content.
In recent years, ProSiebenSat.1 has built up a successful commerce portfolio. Together with our long-term partner General Atlantic, we act as growth investors: With our own marketing strength, advertising time and our know-how of how to present brands on all platforms, we make the NuCom companies big and successful. The portfolio comprises the three areas of consumer advice, experiences and beauty & lifestyle. NuCom Group makes a significant contribution to the expansion of digital revenue sources, profits from synergies with the entertainment business and strengthens ProSiebenSat.1's independence from the TV advertising market.
The combination of Parship Group and the US Meet Group has formed a leading international player covering the entire spectrum of online dating: From social dating via video to online matchmaking based on scientifically proven methods. The ParshipMeet Group includes the brands Parship, ElitePartner, eharmony, MeetMe, Tagged, Skout, Growlr and Lovoo. This broad range allows the Group to expand market shares in the German-speaking and international online dating segment and thus further diversify its revenue streams with their different brand focuses.