Vision and Strategy

ProSiebenSat.1 Group has long ceased to be a pure-play media company. Instead, we are systematically digitalizing and diversifying our business. As a digital group, we use the multi-million reach of our TV stations to further develop our digital businesses: This means that we use the strength of our Entertainment business and high advertising reach to build and expand our Dating & Video- and digital consumer platforms and actively develop our portfolio in a value-creating way. In this way, we are driving our diversification forward under our own steam.

We are focusing on ensuring that each part of the Group contributes to increasing the value of ProSiebenSat.1 and that the businesses support one another. In this way, we use the synergies between our three segments for the long-term success of ProSiebenSat.1.

Our Segments

Our strategy is based on three strong segments: While the Dating & Video business clearly supports us in our diversification, we are focusing on our core competencies in the Entertainment area. In Commerce & Ventures, we bundle our investment areas and use our media reach to build digital companies into leading consumer brands.