In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.

Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.

In this interview, Heidi Brückl, Henning Kruse and Tobias Gramann tell us how they produced "The Taste" under pandemic conditions and what challenges they had to overcome.