ProSiebenSat.1 Group

ProSiebenSat.1 Group grew dynamically in 2021: Group revenues increased by 11% year-on-year to EUR 4,494 million (previous year: EUR 4,047 million); organically1, Group revenues also grew with a clear plus of 10%. The biggest growth driver was the Entertainment segment, with significantly higher advertising revenues than expected at the beginning of the financial year. At the same time, the broad set-up and overarching cooperation within the Group, which ProSiebenSat.1 is driving in all segments, paid off. Part of this strategy was also the acquisition of the US online dating provider The Meet Group in September 2020, which has since strengthened the Dating & Video segment and had a very positive impact on Group revenues. ProSiebenSat.1 Group’s adjusted EBITDA increased significantly by 19% to EUR 840 million in the full-year (previous year: EUR 706 million), reflecting the strong growth in revenues and particularly the recovery of the advertising market. 

ProSiebenSat.1 Group measures the medium-term financial success of the company on the basis of P7S1 ROCE (return on capital employed). In the medium-term, the Group is targeting a figure of more than 15% here. Against the background of the improved operating performance and the consistent sustainable management of the Group, ProSiebenSat.1 Group’s return on capital employed (P7S1 ROCE) improved significantly to 14.1% in the financial year 2021. In the previous year, the figure was still 10.5%.


Basic Data


ProSiebenSat.1 Media SE

Share capital

EUR 233,000,000

Type of stock

Common shares

Stock Exchanges

Frankfurt Stock Exchange (Frankfurter Wertpapierbörse);
Luxembourg Stock Exchange (Bourse de Luxembourg)

Trading segment

FSE: Regulated Market / Prime Standard;
LSE: Regulated Market







Common Code




Xetra symbol






Paying agent

Deutsche Bank AG, Taunusanlage 12, 60325 Frankfurt am Main

Shareholder Structure of ProSiebenSat.1 Media SE

Vision and Strategy

ProSiebenSat.1 is an innovative digital group and the home of popular entertainment and digital consumer brands. Our Group’s strategic focus is on a diversified Group portfolio comprising three strong segments that complement each other: Entertainment, Dating & Video, and Commerce & Ventures. 

Our aim is to grow profitably in all three segments. Our ambition is to increase our Group revenues by an average of 4 to 5% per year in the medium- to long-term. At the same time, we are keeping a close eye on the profitability of our investments and aim to generate a P7S1 ROCE (return on capital employed) of more than 15% in the medium-term. To this end, we also make consistent use of the synergies between our three business areas, which has a positive impact on the Group’s revenue and earnings performance. Our reach and media power are the basis for this. However, we are not only focusing on the synergies between the Entertainment and Dating & Video or Entertainment and Commerce & Ventures segments but are also successfully working to ensure that the Group as a whole grows together and that all three segments interlock.

Empowering brands and creating moments that matter – this is the core of our Group and what drives us every day. We inform, we entertain, and we bring people together around the clock. We offer them products, services, and experiences that enrich their everyday lives. We thus reach millions of people day to day.

We broadcast entertainment and information on all platforms – live and on demand. We thus make an important contribution to the formation and diversity of opinion. We use the wide reach of our entertainment offerings to make brands well known and create environments in which they can grow sustainably. This benefits not only our advertising customers’ brands, but also our own consumer brands in the Dating & Video and Commerce & Ventures segments. Here, we invest in digital brands and business models as well as international platforms with long-term growth prospects and high synergy potential with our Entertainment segment.

Company Segments

Our strategy is based on three strong segments: While the Dating & Video business clearly supports us in our diversification, we are focusing on our core competencies in the Entertainment area. In Commerce & Ventures, we bundle our investment areas and use our media reach to build digital companies into leading consumer brands.

In the Entertainment segment, we concentrate on the core markets of Germany, Austria and Switzerland. Here, we unite leading linear and digital entertainment platforms with the content, distribution and sales business.

Our ambition is to act as market leader for video content in the German-speaking region (Germany, Austria, Switzerland) also in the future: To this end, we focus on the production of relevant, local content, which we increasingly produce ourselves and broadcast live and on-demand across all platforms in a targeted way. In particular, the streaming platform Joyn and our digital media and entertainment company Studio71 play an important role for our growing digital reach.

With our digital focus, we are increasing our total reach and strengthening our opportunities for monetization. Especially with modern, digital advertising products, we enable our advertising customers to address users in a targeted manner, which secures us additional revenue potential. In this way, we create a future-fit, profitable entertainment business and, at the same time, the foundation for growth in the other two segments.

Our Dating & Video segment is the best example of the success of our investment strategy. The area consisting of ParshipMeet Group grew out of a successful Commerce & Ventures business. The initial investment in the area of online matchmaking was made via a media-for-revenue participation in Parship in 2012. In the subsequent years, ProSiebenSat.1 acquired a majority stake and bought further online dating brands – most recently The Meet Group. Today, ParshipMeet Group offers a broad spectrum of online dating platforms. Our goal is thus to establish ParshipMeet Group as one of the leading internationally operating mobile-first players in the dating and social entertainment sectors. To this end, we are building a synergistic platform ecosystem for social entertainment, dating and online matchmaking.

ParshipMeet Group operates in a rapidly growing market environment with a broad-based revenue model, including short- and long-term subscriptions, the sale of virtual goods, and marketing and sales revenues. The platforms address a broad target group in a large geographical area. One key element is ParshipMeet Group’s expertise in live video streaming. This strengthens our position in the dating business and unlocks new growth potential for the entire Group.


In the Commerce & Ventures segment, we bundle ProSiebenSat.1 Group’s growth businesses, which we are building up and making successful with our media services and the power of our brands. Via our various investment formats, we can support companies at diverse stages of growth. Our goal is to become the leading brand investor in the German-speaking region (Germany, Austria, Switzerland). To this end, we are investing in digital consumer brands with long-term structural growth potential and synergies with our entertainment business.

Our investment strategy is smart. We finance growth without high cash investments using media, following the principle of “reach meets idea.” With this investment strategy, we tap into new market segments and generate increasing returns.

We continually assess whether ProSiebenSat.1 is still the best owner or investor of the respective company in the next development phase. If a business no longer benefits to a high degree from cooperation within the Group or has no potential for an international platform business, we are willing to sell these well-developed commerce brands to a more suitable owner, realize the value created, and thus also strengthen our cash flow. At the same time, we can also create a new, separate growth pillar for the Group with successful companies that we have built up in this business area, such as most recently with Dating & Video.

Mile Stones

November 2021

In November 2021, Red Arrow Studios sold its majority stake of 62.5 percent in the US film distributor Gravitas Ventures to Anthem Sport & Entertainment, Inc., a global multi-platform media company. The sale of Gravitas Ventures reflects the strategic direction of the ProSiebenSat.1 Group's Entertainment segment, which is clearly focused on the region of Germany, Austria and Switzerland as its core market. Gravitas Ventures distributes independent films and -documentaries in particular to international digital platforms and has been part of Red Arrow Studios since November 2017. The transaction was based on a cash purchase price of USD 73 million and an additional common stock consideration component. 

October 2021

In October 2021, ProSiebenSat.1 subsidiary NuCom Group sold all of its shares of around 98% in Amorelie (Sonoma Internet GmbH) to EQOM Group. The group, that is one of the biggest players on the market for sexual wellness in Europe, also acquires the further around 2% held by the founder Lea-Sophie Cramer. Amorelie was founded in Berlin in 2013 and is now one of the leading German online shops for sensual lifestyle and erotic products. Through the successful use of TV advertising on the entertainment platforms of ProSiebenSat.1, Amorelie has been able to significantly expand its market position and increase brand awareness of its products over the past seven years. The sale of Amorelie was subject to approval by the relevant antitrust authorities. The closing of the transaction and the subsequent deconsolidation were expected for the second half of the fourth quarter of 2021.

January 2021

As of January 2021, ProSiebenSat.1 is setting itself up in three segments: Entertainment, Dating and Commerce & Ventures. In this way, we aim to make our Company more synergistic, diversified and profitable, generating sustainable growth in all business areas. 

The platform-independent Entertainment segment combines our station brands with the production, content, distribution and sales business and thus represents the complete entertainment business value chain. The ParshipMeet Group, which forms our Dating segment, is one of the leading global players in the dating field. The segment is to substantially drive our diversification and significantly support the Group’s future growth through its various revenue streams. In the third segment, Commerce & Ventures, we bundle the ProSiebenSat.1 Group's growth businesses, which we grow and promote using media power, and hence our entire investment options. In addition to SevenVentures, this also includes SevenAccelerator, the investment vehicle SevenGrowth and the NuCom Group.

October 2020

In October 2020, ProSiebenSat.1 subsidiary NuCom Group sold its entire stake of 92% in WindStar Medical to Oakley Capital. The financial investor also acquired the remaining 8% currently held by minority shareholders. WindStar Medical is one of the leading providers of healthcare products in Germany. The company develops and distributes high-quality medical products and over-the-counter pharmaceuticals for drugstores, supermarkets as well as pharmacies. Windstar Medical was part of ProSiebenSat.1 since 2016. In 2018, the company became part of NuCom Group. The enterprise value of WindStar Medical underlying the transaction was at EUR 280 million. Thus, in the last four years, ProSiebenSat.1 was able to increase the EV by 2.4x – especially thanks to the media reach provided. The sale of WindStar Medical is subject to the approval of relevant antitrust authorities. Closing of the transaction as well as the subsequent deconsolidation are expected for the fourth quarter of 2020.

September 2020

ProSiebenSat.1’s and General Atlantic’s Parship Group has successfully completed the acquisition of the US company The Meet Group, following regulatory approval from all required authorities. The combined company operates as ParshipMeet Group, a newly-minted unicorn and a leading global player in the online dating market. The Group offers a full suite of services, from social dating and entertainment to online matchmaking. By carving out Parship Group from NuCom Group, ProSiebenSat.1 forms a strong fourth pillar in a highly profitable and fast-growing segment. Thus, ProSiebenSat.1 creates various upside opportunities and synergies within the Group and secures a stronger presence in Europe and North America.

June 2019

On June 18, the largest free TV offering in Germany Joyn, a Joint Venture between ProSiebenSat.1 and Discovery, launched: With Joyn, viewers can watch live streams of 55 channels for free on a single platform. As the app launches, all channels from ProSiebenSat.1, Discovery, Viacom, WELT, Sport1, channels of the public broadcasters ARD and ZDF plus other partners are included. Joyn also offers a vast on-demand library of original series, shows and exclusive previews for best entertainment anytime, anywhere. In addition, more than 40 TV formats are already available on Joyn as previews. For all viewers that have missed a TV show or want to watch it again, Joyn provides many shows in its media library for 30 days after. New features and content will be incorporated on the platform before the winter season. That includes content from maxdome and the Eurosport Player.

June 2019

Mediengruppe RTL Deutschland and ProSiebenSat.1 are entering into a groundbreaking partnership and are establishing the joint venture “d-force”. There Advertisers are able to target relevant audiences in the area of addressable TV and online video across the complete portfolio of ProSiebenSat.1 and Mediengruppe RTL Deutschland, directly and individually, with just a few clicks. The portfolio includes the digital offerings of both media houses as well as third parties. Each company will hold 50% in the joint venture. The technological basis of the new partnership is the demand-side platform Active Agent, which is part of the Virtual Minds, the ad stack of ProSiebenSat.1 Group.

June 2018

ProSiebenSat.1 and Discovery announce plans to build the leading local streaming platform in Germany by integrating 7TV, maxdome and Eurosport player in one place. This will be a pioneering OTT platform in Germany offering the full entertainment package of live streams, an extensive media library with great local content and the best from Hollywood as well as high-quality sports content.

February 2018

ProSiebenSat.1 Group, one of the largest independent media companies in Europe, is entering a long-term partnership with General Atlantic, a leading global growth equity firm, to help drive the strategic development of its Commerce business.

November 2016

The Group generates issue proceeds of EUR 515 million (gross) from the placement of new shares. The capital increase enlarges the financial headroom for investments and further growth from acquisitions. We also want our shareholders to participate appropriately in this in the future.

March 2016

As first media company, ProSiebenSat.1 Media SE has been included in the leading index in Germany (the DAX) since March 21, 2016. Thus, the Group is one of the 30 largest listed corporations in Germany following market capitalization and trading volume.

July 2015

The conversion of the ProSiebenSat.1 Media AG into a European Company (Societas Europaea/SE) ​​was completed by registration in the commercial register on July 7 and has therefore formally taking effect.

January 2014

On January 21, 2014, Lavena Holding 1 GmbH, controlled jointly by KKR and Permira, sold its remaining 36.3 million common shares in ProSiebenSat.1 Media AG. Since then, ProSiebenSat.1 shares have almost entirely been held in free float: As of December 31, 2014, the percentage was 97.6 %. The other 2.4 % were held by the Group as treasury shares.

August 2013

The conversion of the previously exchange-traded non-voting bearer preference shares of ProSiebenSat.1 Media AG into voting registered common shares took effect on August 16, 2013 on entry of the corresponding amendments to the Articles of Association in the commercial register. Since August 19, all ProSiebenSat.1 shares have been tradable on the stock exchange.

October 2006

KKR and Permira become the ProSiebenSat.1 Group's new majority shareholders. Lavena Holding 4 GmbH, controlled by funds advised by KKR and Permira, signs a share purchase agreement with German Media Partners L.P. for the acquisition of the latter's majority interest in ProSiebenSat.1 Media AG. German Media Partners L.P. was a company of U.S. investor Haim Saban, who thus ended his involvement with the ProSiebenSat.1 Group.

August 2003

On August 11 ProSiebenSat.1 Media AG gets a new majority shareholder, Saban Capital Group, Inc., which acquires Kirch Media GmbH & Co. KGaA's voting majority in Germany's largest private television group.

October 2000

On October 13, 2000 the 97,243,200 shares of ProSiebenSat.1 AG preferred stock are released for trading on the Frankfurt Exchange.

June 2000

On June 28, 2000 ProSieben Media AG and Sat.1 announce their intent to merge and form Germany's largest television corporation. The executive board of ProSieben Media AG and the Supervisory Board of Sat.1 GmbH have agreed. The four stations Sat.1, ProSieben, Kabel 1 and N24, together with all their subsidiaries and affiliates, will come together under the umbrella of the new ProSiebenSat.1 Media AG, of Unterföhring. Kirch Media KGaA becomes new majority shareholder.

May 1998

Since May 23, 1998 ProSieben Media AG is the first media stock to be included in the MDAX.

July 1997

Since July 7, 1997 ProSieben, Germany's first television stock, is listed for official trading on the Frankfurt Stock Exchange. The new issue is oversubscribed by a factor of 50.

January 1984

January 1, 1984: German private television is born.