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ProSiebenSat.1 Group

ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong lead in the TV and the digital market. In 2017, the Group increased revenues by 7 % to EUR 4,078 million, adjusted EBITDA rose by 3 % to EUR 1,050 million. The Company employs 6,500 people in average. The most important revenue market is Germany. The share is listed on the German Stock Exchange in the MDAX and on the Luxembourg Stock Exchange.

Advertising-financed free TV is the Group’s core business. The station family comprising SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku is the Number 1 in the German audience and TV advertising markets. The Group has tapped into an additional attractive business area through the distribution of its television channels in HD quality. At the same time, the Group successfully networks the wide reach of its TV business with a strong digital unit. Already today, ProSiebenSat.1 is Germany’s leading video marketer on the Internet and with the online video platform maxdome and the 7TV app one of the most successful providers of digital entertainment. However, the Internet is not only changing the entertainment industry, digital media also influence consumer behavior. This is why, ProSiebenSat.1 has built up a successful commerce business of digital platforms in recent years, which are bundled in NCG – NuCom Group. The commerce business is now one of the Group’s most important growth drivers. This entertainment and commerce portfolio is supplemented by the international production and distribution company Red Arrow Studios to which the digital studio Studio71 also belongs. Thus, ProSiebenSat.1 has a broadly diversified revenue and earnings base.

The headquarters of ProSiebenSat.1 are in Unterföhring near Munich. The ProSiebenSat.1 share can be traded on both the Frankfurt and Luxembourg stock exchanges.

Revenues and adjusted EBITDA


Basic Data


ProSiebenSat.1 Media SE

Share capital

EUR 233,000,000

Type of stock

Common shares

Stock Exchanges

Frankfurt Stock Exchange (Frankfurter Wertpapierbörse);
Luxembourg Stock Exchange (Bourse de Luxembourg)

Trading segment

FSE: Regulated Market / Prime Standard;
LSE: Regulated Market







Common Code




Xetra symbol






Share price performance of ProSiebenSat.1
Shareholder structure of ProSiebenSat.1 Media SE

Vision and Strategy

Television is the basis of our success. We use the millions-strong reach of our TV stations to push into digital business areas. In this way, we have consistently diversified our Company in recent years and created additional sources of revenue. Today, our growth is based on three segments: a wide-reaching entertainment portfolio with leading TV and digital brands, our international program production and sales subsidiary, and a large commerce portfolio. We have been so successful with this strategy that we want to continue profitable growth in the future and aim at a medium-term revenue increase in the mid-single digit percentage range.

ProSiebenSat.1 Group continues its successful diversification strategy and now realizes over 50% of its revenues outside the traditional TV advertising business. To further accelerate this successful transformation, the Group has created a setup with the three business areas of Entertainment, Content Production & Global Sales and Commerce.

We are consistently diversifying our value chain and digitalizing our portfolio. Our high reach is a crucial competitive advantage in two respects: Even in the digital world, no other medium reaches an audience of millions as quickly as TV. Not only our advertising customers benefit from this; we also use the impact of television to promote our own offerings.

Company Segments

The Entertainment business consists of the areas of TV Broadcasting, Distribution, Advertising Platform Solutions (AdTech), SevenVentures and Digital Platforms (e.g. maxdome, 7TV app). ProSiebenSat.1 offers its viewers all the Group’s entertainment content across all its media platforms. At the same time, the Company is increasingly investing in the growth areas of Addressable TV, AdTech and Data in order to access additional revenues in the advertising market through innovative, data-driven offerings. The Group also sees potential for value creation in Europe via partnerships within the European Media Alliance, in which twelve media companies from all over Europe are already working together.

The Content Production & Global Sales segment consists of Red Arrow Studios international program production and distribution business. As of January 2018, also the digital studio Studio71 is part of Red Arrow Studios. In this way, Red Arrow Studios gains direct access to a new talent pool and addresses the increasing demand for content on all platforms. The Company will make optimal use of the synergies between the international production companies, the distributors Red Arrow Studios International and Gravitas Ventures, as well as Studio71.

The e-commerce business is the largest growth driver of ProSiebenSat.1 Group and is thus making a material contribution to the expansion of digital revenue sources. In recent years, the Group has built up a successful e-commerce portfolio, whose growth it promotes through the strategic link-up with the TV business.

ProSiebenSat.1 bundles its subsidiaries in NCG - NuCom Group. These include Verivox,, Käuferportal, mydays Jochen Schweizer Holding, Parship Elite Group, Amorelie, Flaconi, Windstar Medical, and Stylight. The commerce business is the largest growth driver of ProSiebenSat.1 Group and is thus making a material contribution to the expansion of digital revenue sources.

Mile Stones

November 2016

The Group generates issue proceeds of EUR 515 million (gross) from the placement of new shares. The capital increase enlarges the financial headroom for investments and further growth from acquisitions. We also want our shareholders to participate appropriately in this in the future.

March 2016

As first media company, ProSiebenSat.1 Media SE has been included in the leading index in Germany (the DAX) since March 21, 2016. Thus, the Group is one of the 30 largest listed corporations in Germany following market capitalization and trading volume.

July 2015

The conversion of the ProSiebenSat.1 Media AG into a European Company (Societas Europaea/SE) ​​was completed by registration in the commercial register on July 7 and has therefore formally taking effect.

January 2014

On January 21, 2014, Lavena Holding 1 GmbH, controlled jointly by KKR and Permira, sold its remaining 36.3 million common shares in ProSiebenSat.1 Media AG. Since then, ProSiebenSat.1 shares have almost entirely been held in free float: As of December 31, 2014, the percentage was 97.6 %. The other 2.4 % were held by the Group as treasury shares.

August 2013

The conversion of the previously exchange-traded non-voting bearer preference shares of ProSiebenSat.1 Media AG into voting registered common shares took effect on August 16, 2013 on entry of the corresponding amendments to the Articles of Association in the commercial register. Since August 19, all ProSiebenSat.1 shares have been tradable on the stock exchange.

October 2006

KKR and Permira become the ProSiebenSat.1 Group's new majority shareholders. Lavena Holding 4 GmbH, controlled by funds advised by KKR and Permira, signs a share purchase agreement with German Media Partners L.P. for the acquisition of the latter's majority interest in ProSiebenSat.1 Media AG. German Media Partners L.P. was a company of U.S. investor Haim Saban, who thus ended his involvement with the ProSiebenSat.1 Group.

August 2003

On August 11 ProSiebenSat.1 Media AG gets a new majority shareholder, Saban Capital Group, Inc., which acquires Kirch Media GmbH & Co. KGaA's voting majority in Germany's largest private television group.

October 2000

On October 13, 2000 the 97,243,200 shares of ProSiebenSat.1 AG preferred stock are released for trading on the Frankfurt Exchange.

June 2000

On June 28, 2000 ProSieben Media AG and Sat.1 announce their intent to merge and form Germany's largest television corporation. The executive board of ProSieben Media AG and the Supervisory Board of Sat.1 GmbH have agreed. The four stations Sat.1, ProSieben, Kabel 1 and N24, together with all their subsidiaries and affiliates, will come together under the umbrella of the new ProSiebenSat.1 Media AG, of Unterföhring. Kirch Media KGaA becomes new majority shareholder.

May 1998

Since May 23, 1998 ProSieben Media AG is the first media stock to be included in the MDAX.

July 1997

Since July 7, 1997 ProSieben, Germany's first television stock, is listed for official trading on the Frankfurt Stock Exchange. The new issue is oversubscribed by a factor of 50.

January 1984

January 1, 1984: German private television is born.