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Commerce & Ventures
Sharing opportunities and risks
December 2022. SevenVentures, the investment arm of ProSiebenSat.1, successfully invests in start-ups. More and more sustainable companies are moving into the spotlight. 2022 is a year that has brought many challenges for companies. Against this backdrop, founders who actually want to go to market with a clever idea and found a start-up may be asking themselves whether they shouldn't rather postpone their project for a while.
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Sustainability
»Tomorrow's world is what we make of it today«
August 2022. For a better tomorrow – that's what #OneTomorrow stands for. Our new umbrella brand bundles all sustainable activities across the entire Group. In the interview, ProSiebenSat.1 Media SE Executive Board member Christine Scheffler and Jutta Meyer, EVP Marketing & Creation at Seven.One Entertainment Group, explain what the brand stands for and where we will encounter it in the future.
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Group
»Beyond Bilanz«: The Executive Board Podcast
August 2022. Digital, diversified, dynamic: The fascinating world of ProSiebenSat.1 now as a podcast! Together with host Steven Gätjen, Executive Board members Rainer Beaujean, Ralf Gierig, Wolfgang Link and Christine Scheffler give exclusive insights into the business of the digital group, which combines leading entertainment brands with a strong Dating & Video and Commerce & Ventures portfolio under one roof. They look at "the numbers" - but above all at what lies beyond: The top management talks about successes, change, challenges - both strategically and personally.
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Sustainability
Christopher Street Day 2022: We are there!
July 2022. ProSiebenSat.1 is participating for the first time in Christopher Street Day (CSD) on July 16, 2022, in Munich. This was all planned and implemented by our PROUD@ProSiebenSat.1 employee network. In this interview, we talk to Bastian Stern, Head of Multichannel Promotion, and Philipp Wagner, Senior Event Manager. Both are part of the PROUD core team and reveal exciting insights into the preparation and planning.
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Entertainment
Informing with self-awareness and contributing to the formation of opinion
March 2022. As a matter of conviction, Seven.One Entertainment Group decided to take a strong stance and afford far greater scope to socially relevant topics in its programming in 2021.
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Commerce & Ventures
Shaping the future of sports together
March 2022. With the pandemic adding momentum to the global trend for improving fitness and wellbeing, the demand for sports programs is at an all-time high. ProSiebenSat.1 is among those tapping into that potential: With a combination of capital and media volume, the investment vehicle SevenGrowth acquired a stake in Urban Sports Club in June 2021 – the fastest growing sports and fitness platform in Europe.
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Goals, touchdowns, and a whole lot of power play
March 2022. In 2021, Seven.One Entertainment Group gave fans unforgettable sports moments, demonstrating just how important it is to the Group’s content strategy to broadcast major sporting events and provide editorial coverage. After nearly two decades, the SAT.1 ball is rolling across Bundesliga (the German soccer league) fields once again with the broadcaster’s “ran” sports program. Not only that, but SAT.1 is looking innovatively to the future with the first Formula E World Championship. At ProSieben, football fever abounds, with all NFL playoff games being broadcast live for the first time ever.
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Entertainment
The youth demographic’s brightest stars: Influencer power around the globe
March 2022. Influencers are some of the most compelling brand ambassadors of our time. Studio71 boasts one of the world’s largest rosters of the most popular social media stars with the broadest reach. The global digital media and entertainment company specializes in creating, producing, distributing and marketing digital content on a global scale – usually in collaboration with its influencers.
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»The silted bottles are a piece of German history.«
March 2022. The images of the devastating floods in the Ahr valley get under your skin – huge expanses of water flow through the picturesque wine region and destroy everything in their path. The family of Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, which owns a guesthouse in the region, is also facing the ruins of their existence. A few days after the flood, Koller and the Seven.One AdFactory team initiate the Flutwein fundraising campaign together with local victims and other partners. In this interview, he explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.
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Dating
Pink Unicorns & Creator Economy
March 2022. With live video streaming, ParshipMeetGroup offers its customers a new form of user experience: users can easily participate in live streams of their favorite creators, find contacts and build relationships with them. Social entertainment is already offered in numerous apps of ParshipMeet Group and makes users feel part of a community. After all, dating apps can also feel like the loneliest place in the world while hoping for responses from potential matches. Liza has already had this experience – and found excactly the right offer for her needs in the ParshipMeet Group portfolio.
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15 minutes of awareness
July 2021. When Joko Winterscheidt and Klaas Heufer-Umlauf win their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces, they not only take home the victory, but also a voucher for 15 minutes of prime time broadcasting time. They are available to them to spend as they wish – and the presenter duo often devotes them to topics that move the world.
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Sustainability
Accessible content: ProSiebenSat.1 as a pioneer among the private media
May 2021. It all started with “Forrest Gump“. In April of 2000 the Hollywood blockbuster starring Tom Hanks was the very first programme to be broadcast on ProSieben with subtitles. And our group has steadily been expanding its range of accessible content ever since.
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Group
A match made in heaven
March 2021. The ProSiebenSat.1 Group has also expanded its expertise in online dating: In September 2020, ProSiebenSat.1 company Parship Group acquired US-based The Meet Group to form a leader in the dating market. The new ParshipMeet Group encompasses the full spectrum of services on the market: In addition to online matchmaking brands Parship, ElitePartner and eharmony, the portfolio now also includes some well-known social dating apps that are especially popular in the US, such as MeetMe and Tagged. In turn, the LOVOO dating service has a strong base especially in Europe.
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The best entertainment under one roof
March 2021.The Seven.One Entertainment Group bundles all areas of ProSiebenSat.1 for combined entertainment power: Content, Sales and Distribution. In the following interviews the managing directors of the three areas at the Seven.One Entertainment Group explain the synergies that result from the cooperation and where the Group stands on its way to becoming a platform-independent entertainment player.
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»The expression 'rise to the occasion' takes on new meaning«
March 2021. A professional chef who lend his protégé a helping hand, demonstrating how to properly fillet meat or flambé a dessert to perfection. Candidates who, after a tough jury decision, seek comfort from their fellow contestants or leap into each other’s arms in moments of celebration. Even though the eighth season of the SAT.1 cooking show ‘The Taste’ had to do without these emotional moments during the pandemic, it is no less thrilling than its predecessors.
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Over 1,000 advertising hours for promising start-ups
March 2021. For over ten years, ProSiebenSat.1 has supported emerging businesses with customized growth strategies that simultaneously create value for the entire Group. The start-ups in the ProSiebenSat.1 portfolio focus directly on end consumers and impress with compelling, innovative business models.
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The world is abuzz over this documentary report
March 2021. For 18 months, reporter Thilo Mischke researches for the "ProSieben Spezial: Rechts. Deutsch. Radikal." (ProSieben Special: Right-Wing. German. Radical.) in the right-wing and extreme right-wing scene in Germany. He shows how right-wing and far-right groups are interwoven, where they differ and where demarcations no longer exist.
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The man behind the masks
April 2020. When Daniel Rosemann sits in the ProSieben team meeting room, a piece of television history hangs behind him: the last announcer’s cue card from the 2,303rd and final “TV total” show. Down in the lower right-hand corner, it bears a little message from Stefan Raab: “Dear Daniel, Thanks for everything! Best, Stefan.” It’s the cue-card version of a medal of honor - a cue card that speaks volumes: ProSieben and SAT.1 chief Daniel Rosemann is the man the stars trust.
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»Innovative forms of advertising are more in demand than ever.«
April 2020. Advertising that doesn’t feel like advertising? That’s an art Jolanda Feigl has mastered. As Director Conception & Brand Cooperation at SevenOne AdFactory, she works with her team to develop creative 360° campaigns that authentically dovetail advertising partners’ brand worlds and stories with ProSiebenSat.1 shows.
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»We are combining the best of the digital and linear worlds.«
April 2020. Two different target audience groups watch two different commercials on a single channel at the same time. This is possible thanks to the new Addressable TV Spot, which the ProSiebenSat.1 Group’s sales subsidiary SevenOne Media launched in August 2019. In our Insights Interview, Thomas Wagner talks about the technology behind it and the potential of the new offering.
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How entertainment formats can create public value
April 2020. In May 2019, rather than going head to head as usual, Joko and Klaas joined forces and took on their employer. In the prime-time show “Joko & Klaas gegen ProSieben” (Joko & Klaas vs. ProSieben), the two entertainers competed in a string of challenges, playing to win a 15-minute live broadcast slot to fill as they wished. Daisy Rosemeyer-Elbers helped develop and produce the show.
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Group
"Blind and TV go togehter quite well"
April 2020. Alex is a trainee at ProSiebenSat.1 and has been blind for a few years now. In the future, he will report regularly in the column "Augen zu und hingeschaut: ein Blinder beim Fernsehen" (Close your eyes and look: a blind man watching TV) about his special view on current events concerning the company, the TV program or his work.
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»With our new masks, we’re going the extra mile!«
March 2020. The costumes for the second season of "The Masked Singer" are now also being created in Alexandra Brandner's studio in Mühldorf am Inn, Bavaria. In our Insights Interview, Alexandra Brandner explains why the designer's creations have attracted attention on a national level, what the people hidden behind the masks in the second season are challenged by, and what makes her sweat already.
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Group
»Teamwork makes the dream work!«
December 2019. Once a year, ProSiebenSat.1 PULS 4 invites international top speakers, CEOs, entrepreneurs and live acts to the 4GAMECHANGERS Festival in the Austrian capital. We talked to Nina Kaiser, cofounder of the festival, about the turbulent beginnings in 2016, her personal festival highlights and challenges that had to be overcome. In this Insights Interview, she also reveals what’s in store for us in 2020.
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Sustainability
»The ProSiebenSat.1 Employees do great work.«
August 2019. Prosiebensat.1 employees have been supporting the startsocial competition as jury members and coaches since 2001 – helping social initiatives by contributing their expertise in a wide range of fields. Two of these projects, which support the integration and education of refugees, received an award from patron and chancellor Angela Merkel in 2019.
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»We want to be part of an idea that becomes a success around the world.«
May 2019. "Germany's next Topmodel", "The Biggest Loser" and "Galileo Big Pictures": behind these successful formats is Redseven Entertainment. The Red Arrow subsidiary has been producing content for over ten years for a large number of channels, platforms and companies. We talked to CEO Jobst Benthues about the advantages Red Arrow's creative network offers and how Redseven has developed since it has been founded in 2008.
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How our value chain around #GNTM makes the show successful
May 2018. “Germany’s next Topmodel – by Heidi Klum” captivates audiences like virtually no other TV show. And its appeal has long since gone well beyond traditional TV. Over the past 13 years, the casting show has evolved into an unparalleled multimedia brand on all platforms. It epitomizes transmedia integration like no other program in the German TV landscape, exploiting all digital possibilities and offering a glimpse into the future of the entertainment business.
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How synergies between video-on-demand and free-tv lead to success
May 2018. One series, two broadcasting platforms, and enormous success. With the in-house production “jerks.,” the teams from maxdome and ProSieben have landed a big hit. The buddy series was broadcast via video-on-demand (VoD) and on free TV on ProSieben and was excellently marketed, with a closely coordinated PR, marketing and broadcasting plan optimizing its potential on both platforms.
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Weather targeting makes TV-advertising even more relevant
April 2017. Desert heat, drizzling rain, or snowstorm – whatever the weather, companies can now advertise products on TV to match the weather situation. SevenOne Media makes this happen with its new targeting option and thus unlocks additional ad revenue potential in partnership with wetter.com.
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Child and career under one roof
September 2016. How do Kristin and Walter Bierlmaier manage to juggle three kids and two jobs? Mutual support, flexible working hours, home office days, and a daycare center located directly on the ProSiebenSat.1 campus.
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Win-Win: How employees and the employer benefit from parental leave
September 2016. Remaining calm, organizational talent, good time management, and the ability to adapt: What is expected on the Job was also was exactly what was required when Frank Wolkenhauer, Senior Editor Communications/PR Entertainment at ProSiebenSat.1, did the housework and took care of his two children full time for two months due to parental leave.
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»When children do sports, they speak one language.«
Mai 2016. “UKIMWI”, the Swahili word for AIDS, is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. The children from the elementary school put the word together using lots of little wooden sticks. Now it is there for all to see. This makes it easier to talk about how the virus spreads or how to take precautions against infection.
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