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»We want to be perceived as an independent producer.«

Jobst Benthues, CEO RedSeven Entertainment

"Germany's next Topmodel", "The Biggest Loser" and "Galileo Big Pictures" regularly provide top TV ratings on the ProSiebenSat.1 channels. RedSeven Entertainment is behind these successful formats: the Red Arrow subsidiary has been producing high-quality content for over ten years. And not just for ProSiebenSat.1, but as a for a large number of channels, platforms and companies. We talked to CEO Jobst Benthues about the advantages Red Arrow's creative network offers and how RedSeven has developed since it has been founded in 2008.

"Our vision for the future is to continue producing high-quality content in various genres and serving as a reliable partner to stations, platform operators and companies."
ProSiebenSat.1 plans to expand its share of local productions. which role does RedSeven play in this context?


As a wholly owned subsidiary of ProSiebenSat.1, we have an in-depth understanding of the stations’ needs and requirements for new formats.Strategically speaking, it makes sense to tap into expertise within the Group and produce more content ourselves. Just how successful these collaborations can be is evident in hit formats such as “The Biggest Loser”, “Galileo Big Pictures” and “Hochzeit auf den ersten Blick” (Married at First Sight). We have already produced the fifth season of the latter for SAT.1. At the same time, it is very important to us to prove ourselves as a successful independent producer on the open market.

What are the advantages of being part of the production and distribution network of red arrow studios?


It gives us access to the Red Arrow production companies’ international formats and ideas network. As a result, we keep abreast of global trends and have the option of adapting our international colleagues’ high-quality formats for German-speaking countries. It is always great when you can build on other countries’ expertise and experience in producing a format. That helps not only to continue evolving the production and format with fresh inspiration but also to keep in tune with the times. Last but not least, it gives us great pleasure, of course, to be part of an idea that is a success across the globe.

RedSeven celebrated its tenth anniversary in 2018. what do you as your biggest achievements and ambitions for the next ten years?


We are very proud of how far we have come. While our focus was initially almost exclusively on shows, we have significantly expanded our repertoire over time. Today, our 300-strong team based in two locations produces branded entertainment, event live streaming and editorials alongside traditional TV formats. Furthermore, we are increasingly moving into scripted. Our vision for the future is to continue producing high-quality content in various genres and serving as a reliable partner to stations, platform operators and companies.