May magic. Joyn celebrates the strongest May in its history // SAT.1 with best month of the year
Munich, June 1, 2025. Merry "May-nachten". The ProSiebenSat.1 entertainment world is thriving in May 2025 - thanks to football, shows, reality TV and strong series performance.
Superstreamer Joyn celebrates the best May in its history: the number of monthly users increased by a whopping 21% compared to May 2024, while watchtime rose by a very strong 16%. The main drivers are reality programs such as "Most Wanted" and "Amore unter Palmen" (Love under palm trees), the "Navy CIS" universe, and series such as "Die Landarztpraxis" (The country doctor’s office).
SAT.1 celebrates its best month of the year with a good 6.0% market share in its target audience (viewers aged 14-59), outperforming May 2024. The Bundesliga relegation matches, comedy programs and Access Prime support SAT.1's good performance.
Thanks to "Joko & Klaas gegen ProSieben" (Joko & Klaas vs. ProSieben), "TV total" and #GNTM, ProSieben regularly impresses in prime time and achieved a solid 6.9% market share in its target audience (viewers aged 14-49) in May.
Kabel Eins scored in May, among other things, with "Morlock Motors", achieving a market share of 4.0% in its target audience (viewers aged 14-59).
Henrik-Pabst, responsible for all content on Joyn, ProSieben, Kabel Eins and SAT.1: " May once again confirms our strategy of investing heavily in local content that scores digitally and linearly. Joyn is growing. SAT.1 is shining. And ProSieben and Kabel Eins are impressing with strong prime-time programming – and doing so on Joyn as well. "
Outlook June 2025
Top-tier international football in June: Joyn celebrates the XXL football summer, streaming all matches of the U21 European Championship live and for free from June 11 to 28. The games of the German national team and the final will also be broadcast in SAT.1. In addition, the superstreamer, ProSieben and SAT.1 will accompany FC Bayern Munich and Borussia Dortmund on the global stage of football at the new FIFA Club World Cup 2025™ (starting Sunday, June 15). Love forever? On Wednesday, June 18, Joyn will premiere "Hochzeit auf den zweiten Blick" (Married at second sight), a brand-new spin-off of SAT.1's long-running hit "Hochzeit auf den ersten Blick" (Married at first sight). On Whit Monday, June 9, SAT.1 will be celebrating FamilyFilmFest with the free-TV premiere of "Arielle, die Meerjungfrau" (The Little Mermaid) and is looking forward to new episodes of its popular early evening series "Die Spreewaldklinik" (The Spreewald Clinic), starting Monday, June 30). Who will be on the cover? The big final of "Germany's Next Topmodel - by Heidi Klum" takes place on ProSieben (Thursday, June 19). New prime time: Kabel Eins will be showing "Yes we camp" and "Zwischen Meer und Maloche" (Between sea and hard work) in a double feature for the first time starting Sunday, June 15.
Basis: Market Standard Video
Source: AGF in cooperation with GfK | AGF SCOPE | Seven.One Entertainment Group | Business Intelligence; Prepared: May 31, 2025 (preliminary weighted data); Joyn: internal data (May 29, 2025)