ProSiebenSat.1 TV Deutschland in 2017

ProSiebenSat.1 TV Deutschland: best quarter of 2017 SAT.1: a strong final sprint ProSieben: number 1 for younger viewers kabel eins: success with factual entertainment and classics sixx scores points with in-house productions, top American series, and exclusive web content  SAT.1 Gold celebrates a record year before its fifth birthday ProSieben MAXX also celebrating the best year since its inception kabel eins Doku rising steadily

Unterföhring, December 29, 2017. The trend is upward. ProSiebenSat.1 TV Deutschland finishes 2017 with its best quarter of the year with 27.9 percent audience share, and a good December at 27.3 percent. On average for the year, SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku achieve an audience share of 27.0 percent in 2017. By way of comparison, in December ProSiebenSat.1 TV Deutschland is 3.6 percentage points ahead of the IP Group (RTL, VOX, SUPER RTL, n-tv, NITRO, RTLplus: 23.7 percent audience share). In the fourth quarter the difference is +3.0 percentage points (IP Group: 24.9 percent audience share) while the average for the year is +1.6 percentage points (IP Group: 25.4 percent audience share). Wolfgang Link, CEO of ProSiebenSat.1 TV Deutschland, remarks, “The review of 2017 takes on two aspects. In the summer particularly, our channels were not as successful as we would have wished. In the fourth quarter we were able to extend our lead over the IP Group to +3.0 percentage points, thanks to significantly better performance. I take a very optimistic view of 2018. On our big channels we have a good balance of successful tried-and-true programming and innovative new formats. I’m especially looking forward to ‘Das Ding des Jahres’ on ProSieben.” Channel results: SAT.1: strong up-current for the year-end sprint
SAT.1 continues to gain in the fourth quarter with 8.8 percent audience share, or 0.8 percentage points more than the third quarter of 2017 (Q3: 8.0 percent audience share). The fourth quarter saw ratings hits in the morning with the popular “SAT.1 Frühstücksfernsehen” (up to 20.5 percent audience share) and in the evening with the successful shows “The Voice of Germany” (likewise up to 20.5 percent audience share) and “LUKE! Die Woche und ich” (up to 18.0 percent audience share) with the exceptionally talented and two-time comedy award-winning Luke Mockridge. Surefire hits for the year as a whole included a strong start for the hit American series “Lethal Weapon” (11.2 percent audience share), German-made movies like “Honig im Kopf” (23.2 percent audience share) and “Fack ju Göthe” (23.0 percent audience share), the sketch comedy series “Knallerkerle” (up to 19.0 percent audience share), the best seasons of “Hochzeit auf den ersten Blick” (up to 16.0 percent audience share) and “The Biggest Loser” on SAT.1 (up to 15.8 percent audience share), and the sports event of the year, the Super Bowl (up to 44.8 percent audience share). SAT.1 finishes the year with 8.4 percent (relevant target audience 14-to-59 year-old demographic: 8.3 percent audience share), and December with 8.8 percent audience share. ProSieben remains the clear number 1 for younger viewers in the German television market
In many ways 2017 was a difficult year for ProSieben. Still, the channel is holding fast with a large lead as the top destination on German television for younger viewers. With 16.4 percent audience share the channel is the clear market leader for viewers from 14 to 29. By comparison, together Das Erste and ZDF reach 8.2 percent of younger viewers: precisely half of ProSieben’s share. In the classic target audience (14-to-49 year-olds) ProSieben ends the year in its traditional location in the second position of the channel rankings at 9.5 percent audience share. This year ProSieben impressed all target audiences with its shows, with brilliant results from tried-and-true brands like “Germany’s next Topmodel – by Heidi Klum,” “Schlag den Star,” “Das Duell um die Welt,” “Die beste Show der Welt,” and “The Voice of Germany.” ProSieben also earned points with new shows like “Beginner gegen Gewinner” with Joko Winterscheidt, “Schlag den Henssler,” and “Die Promi-Darts-WM 2017.” Wissens-TV on ProSieben also showed strong results. ProSieben engaged younger viewers’ enthusiasm for special topics with “Galileo,” “Galileo Big Pictures,” “Green Seven Report,” “10 Fakten,” “Ein Mann, eine Wahl” with Klaas Heufer-Umlauf, and “Uncovered” with Thilo Mischke. In 2017 ProSieben became godparent to the little polar bear Quintana from Munich’s Hellabrunn Zoo as part of “Green Seven.” kabel eins: strong factual entertainment and popular classic feature films
With peak values during the year of up to 12.0 percent audience share (“Stephen Kings Es”), kabel eins is among the most popular channels for classic feature films in 2017. Kabel eins also scored at above-average strength with its factual entertainment formats produced in-house such as the successful documentary “Rosins Restaurants” (up to 7.3 percent audience share), the undercover investigative report “Achtung Abzocke” (up to 7.5 percent audience share), “K1 Magazin” (up to 7.8 percent audience share), the SPIEGEL TV series “Die spektakulärsten Kriminalfälle” (up to 5.0 percent audience share), and “Die größten Trends 2017” (up to 6.0 percent audience share). Other guaranteed ratings winners at kabel eins include unique documentations and entire themed weeks for the birthdays of big international stars, such as “Die Arnold Schwarzenegger Story” (7.0 percent audience share). In December kabel eins reached 4.8 percent audience share, and the channel likewise closes 2017 with an audience share of 4.8 percent among 14- to 49-year-old viewers. sixx scores points with in-house productions, top American series for young women, and exclusive web content
Success with sweet pleasures, perfect style, and the most wonderful feeling! Sixx’s in-house productions with Enie van de Meiklokjes (“Sweet & Easy – Enie backt,” “Das Foodmagazin”), Janin Ullmann (“Boom my Room,” “red.Style”), and Paula Lambert (“Paula kommt!,” “Mein erstes Mal”) scored (in some cases significantly) above the channel average with audience shares in 2017. Broadcast premieres of American series were also popular: “The 100,” “The Originals,” and the final season of “Vampire Diaries” racked up outstanding results, especially in sixx’s relevant target audience of 14- to 39-year-old women. December is the best month of the year, with 1.3 percent audience share (target audience 14- to 49-year-olds). All told, in 2017 sixx has an audience share on TV of 1.2 percent (14- to 49-year-old target audience) and 1.7 percent (14- to 39-year-old female demographic). In high demand digitally, sixx has further established itself as a multichannel brand with around 800,000 Facebook fans, up to 22 million Facebook contacts per month, 225,000 Twitter followers, and web-exclusive clips on all aspects of subjects such as DIY, baking, or sex. Record year for SAT.1 Gold!
What a resplendent year! SAT.1 Gold finishes 2017 with a record audience share of 1.5 percent of 14- to 49-year-old viewers (+0.1 percentage points vs. 2016), also delivering in the fourth quarter its best since the channel’s inception (1.7 percent audience share). Credit for these Gold ratings goes to the successful mix of popular cult series and new formats produced in-house such as “Haustier sucht Herz” (up to 2.1 percent audience share), “Lenßen live” (up to 1.7 percent audience share), “Im Kopf des Verbrechers” (up to 2.3 percent audience share), and “Wunderwelt Wissen” (up to 2.6 percent audience share). SAT.1 Gold has the strongest fourth quarter since its inception in the relevant target audience of 40- to 64-year-old women (2.8 percent audience share), confirming the very good annual audience share of 2.5 percent (2016: 2.5 percent audience share). SAT.1 Gold celebrates its fifth birthday on January 17, 2018. Personal best! ProSieben MAXX celebrates its best year since it started, with 1.4 percent audience share
A powerful year for ProSieben MAXX: the men’s channel celebrates 2017 with an outstanding 1.4 percent audience share of 14- to 49-year-old viewers. This is the best year since the channel’s inception and a gain of 0.3 percentage points compared to the previous year (2016: 1.1 percent audience share). Especially good news is that ProSieben MAXX is performing better in nearly all timeslots than in 2016. In addition to live broadcasts of “ran Football” on Sunday evenings (up to 6.4 percent audience share), successful formats in 2017 also included sports entertainment like “SmackDown” and “RAW” (both up to 3.7 percent audience share). The channel scored additional points with the public with anime films in prime time (up to 3.8 percent audience share) and the eSports magazine “ran eSports” (up to 3.8 percent audience share). ProSieben MAXX closes the year with a very strong 2.7 percent audience share in its relevant target audience of 14- to 39-year-old men. Constantly rising: kabel eins Doku is on the advance
Kabel eins Doku keeps outdoing itself in 2017, successfully completing its first full broadcast year with 0.3 percent audience share (target audience 14- to 49-year-olds). In its relevant target audience (40- to 64-year-old males), kabel eins Doku grows to 0.4 percent audience share. Fresh programming colors, reliable grid: the new labels “So schmeckt die Welt,” “Traumhäuser weltweit,” and “Alte Schätze neu entdeckt” have been very well received since their launch in the fall, registering top results of up to 1.9 percent with such formats as “Amazing Spaces,” “Rick der Restaurator,” and “Kultautos.” The new Saturday evening lineup also scores points with the public with documentary series such as “Unerklärliche Phänomene,” reaching very good audience shares of up to 1.4 percent. You can find outlooks of programming highlights on the individual channels in the first quarter of 2018 in their individual press lounges, such as www.presse.SAT1.de, www.presse.prosieben.de, etc. Basis: All TV households in Germany (German-speaking). Source: AGF in collaboration with GfK / TV Scope / ProSiebenSat.1 TV Deutschland Audience Research. Survey date: 12/29/2017 for the survey period 01/01/2017 to 12/28/2017; provisionally weighted: 12/25-28/2017. Group audience shares: Including kabel eins Doku (launched on 09/22/2016), calculated as the sum of all TV station audience shares, including all decimal places; therefore, it may differ from the sum of the individual TV station audience shares. Unless otherwise stated, all audience shares refer to viewers in the 14-to-49 year-old demographic.