The year 2024. Joyn just keeps on growing and growing and growing

Munich, December 30, 2024. Reliable growth. The ProSiebenSat.1 entertainment strategy "Everything on Joyn" is paying off. Joyn is growing and growing and growing. In 2024, the German superstreamer has more users in each month than in the same month of the previous year. At the same time, watch time in 2024 increased significantly compared to the previous year.

Henrik Pabst, ProSiebenSat.1's Head of Content and responsible for all content on Joyn, SAT.1, ProSieben, Kabel Eins and the target group channels sixx, SAT.1 GOLD, ProSieben MAXX and Kabel Eins Doku: "Joyn is growing faster than the market. It is paying off that we have placed Joyn at the center of our content strategy. What's important for us is that we are growing on Joyn in all genres. And we are scoring with Joyn reality originals like 'The Race' as well as with programs like 'Die Landarztpraxis', #GNTM (Germany's Next Top Model) and 'Wer stiehlt mir die Show?'. In 2025, we will continue to accelerate Joyn's growth with the good experiences from 2024."

The linear ProSiebenSat.1 stations achieved a market share of 20.0% in the target group of 14- to 59-year-olds. Among young viewers (14 - 49 years), the seven stations achieved a market share of 22.3%. This is slightly below the 2023 figure in both target groups, not least due to the European Championships in Germany and the Olympic Games in Paris. Henrik Pabst: "2024 was a brilliant year for sport. We really felt that in our market shares in the summer. But we stabilized our channels in important slots in the second half of the year. That will continue to pay off in 2025."

Joyn: Programmed for growth

On the Road to Superstreamer: Joyn will grow by an outstanding 37 percent in monthly video users and a strong 27 percent in watch time in 2024. October is the best month since the platform was launched, with a fantastic 60% increase in watchtime and 45% in monthly video users compared to October 2023.

Katharina Frömsdorf, CEO Joyn: "The only way is up: In 2024, we proved that viewers want more from the Joyn principle: more and more live TV and more and more reliable information and the best entertainment on demand - bundled in one place and free of charge. The dynamic double-digit growth of our streaming platform clearly confirms our strategy and makes it clear once again: we are the best partner for our viewers in the German-speaking markets - and above all for our advertising customers."

SAT.1: A good fourth quarter

In the second half of the year, clearly ahead of Vox again for the first time since 2022, making it the second-strongest private channel among 14 to 59-year-olds! Slight growth in the fourth quarter compared to the previous year! SAT.1 has been developing positively since the summer with strong program brands such as "Das 1 % Quiz", "Promi Big Brother", "Das große Backen" and the "ran SAT.1 Bundesliga" and is contributing to the growth of Joyn with its successful early evening series. SAT.1 achieved a good 5.7% market share in its target group (viewers aged 14 - 59).

Channel Manager Marc Rasmus: "More reliability, more naturalness, more wow! These were our promises for SAT.1 this year. And we have implemented them very well in many areas - for example, we have succeeded in stabilizing the early evening with our series “Die Landarztpraxis" and "Die Spreewaldklinik" and successfully establishing Quiz Thursday. The growth in the fourth quarter is a nice reward for this. 2025 can come - SAT.1 is ready.”

ProSieben: Joko and Klaas make TV history

Only ProSieben can do that. After winning the 50th episode of "Joko & Klaas vs. ProSieben", Joko Winterscheidt and Klaas Heufer-Umlauf designed an entire Sunday on ProSieben according to their ideas for 24 hours on April 21. The two entertainers not only made television history, but also gave the station its most successful day since November 2020 with a market share of 17.4% (viewers aged 14-49) and were honored with the German Television Award 2024. The prime-time show "Ein sehr gutes Quiz (mit hoher Gewinnsumme)", developed especially for the day, enters its first season in spring 2025. ProSieben achieves a good 6.9% market share in its 2024 target group (viewers aged 14 - 49).

ProSieben Channel Manager Hannes Hiller: "Who is crazy enough to give their artists an entire broadcasting day? ProSieben! What we always manage to pull off with Joko and Klaas is only possible with absolute mutual trust. We have many exciting programs planned for 2025."

Kabel Eins. "Morlock Motors" celebrates top debut

You've come to the right place! Michael Manousakis and his Morlocks celebrate an outstanding debut on Kabel Eins. "Morlock Motors - Big Deals im Westerwald" achieved a fantastic 6.6% market share on Thursday evening in the station's target group of 14 to 59-year-olds. On Joyn, the format is Kabel Eins' best new start ever. Kabel Eins achieved a nice 4.0% market share in its target group (viewers aged 14-59).

Channel Manager Felix von Mengden: "In addition to the successful establishment of 'Morlock Motors', we have set an important course for the future this year. With our new True Crime program on Fridays, we have opened another in-house production evening and will continue to expand this genre. 'Mein Lokal, Dein Lokal' continues to deliver top ratings and will start in 2025 with three new chefs the night before. And there will be even more new and fresh factual entertainment on our usual in-house production evenings."

_{Based on: market standard video
Source: AGF in cooperation with GfK | AGF SCOPE | Seven.One Entertainment Group | Business Intelligence; Prepared: December 30, 2024 (preliminarily weighted); Joyn: internal data (December 29, 2024)}