MEDIA ACTIVITY GUIDE 2021: MEDIA CONSUMPTION REACHES NEW HIGH FOR THE SECOND YEAR IN A ROW

  • 13 hours of media use daily
  • Trends in 2021: More individual and mass media communication

Unterföhring, October 21, 2021: People in Germany are spending more and more time with media. For the second time in a row, media usage has reached a new high following last year's record: Germans (14-69 year olds) spend 13 hours a day on mass and individual communication. This renewed increase in media usage is shaped by two fundamental factors: The growing diversity of offerings and end devices, and the continuing influence of the Corona pandemic. In addition to TV (238 minutes daily in Q1/2021), the Internet (149 minutes) and radio (100 minutes) are the most-used media in Germany. These are some of the results of the MEDIA ACTIVITY GUIDE 2021, with which Seven.One Media annually presents an up-to-date inventory of media use in Germany. 

The study with all results and background information is available for download here.

Contact person
  • Communications / Sales
    Dr. Carola Hesse
    Senior PR Manager Strategy, Digital & Sales
    Phone: +49 [0]89 9507-2410carola.hesse@seven.one