Mobile Content Strategy: ProSiebenSat.1 Launches New Business Unit VERT under the Umbrella of Studio71
Munich, November 22, 2018 – The ProSiebenSat.1 subsidiary Studio71 is establishing a new business unit, “VERT – The Vertical Content Division.” The name is derived from vertical mobile content in 9:16 format, which is in high demand on platforms such as Instagram and Snapchat and among young target groups and advertisers. According to a recent forecast by eMarketer, global advertising budgets on Instagram alone are set to increase by 130% to EUR 18.1 billion over the next two years. This forecast is fueled by the InstagramTV (IGTV) feature that was launched in June 2018. Since then, video content on the platform has increased significantly.
VERT now offers a full-service range for the implementation of successful influencer campaigns for all brands seeking to present their messages in a high-quality form in the aesthetic world of Instagram. This includes developing creative concepts, placing influencers, producing branded entertainment formats and fine-tuning campaigns. VERT benefits from a high-reach influencer portfolio that Studio71 has built up over the past years. On this basis, VERT brings well-known talent from the Instagram and blogger scene such as Erik Scholz (winner of the “About You Award 2018”) and Trixi Giese (top 10 candidate on “Germany’s Next Topmodel 2018”) together with brands. Testimonials from the web stars provide individual and authentic product placement.
In addition, VERT uses the whole range of innovative technical products such as stereoscopics, cinemagraphs and wiggle pics, which enable customers to create an impactful product presentation (https://www.vert.berlin/services/). Under the umbrella of Studio71, expertise in influencer marketing will now be expanded to include the fast-growing platform of Instagram in addition to YouTube and Facebook. This will enable Studio71 to generate additional touch points and reach for advertisers.
Eun-Kyung Park, Chief Digital Officer Entertainment at ProSiebenSat.1: “Studio71 is already among the world’s leading influencer and creative agencies. With VERT, we will achieve further growth in this segment. Studio71 generates around ten billion video views each month. By making use of new technical features, we are establishing additional distribution channels and continuing the success story of Studio71.”
Sebastian Romanus, Managing Director of Studio71: “Many marketing departments have already had positive experiences with influencer marketing but are hitting their technical limits when it comes to high-quality productions. As a first mover, VERT caters to a growth market that is still in its infancy but for which there is already strong demand.”
Instagram currently has around 15 million active users in Germany, who consume roughly 30 minutes of Instagram stories and IGTV videos in the app each day. Worldwide, 25 million companies are currently represented on Instagram.
Graphics: Examples for the effects stereoscopic and freeze frame for download at https://studio71.cimediacloud.com/r/0O2L5EPBvqKE
Studio71 is a world-leading influencer and creative agency specializing in branded entertainment and digital, TV and event production as well as artist management. Studio71 is a subsidiary of ProSiebenSat.1 Media SE and generates around ten billion video views a month on YouTube worldwide. As the market leader in the German-speaking region, Studio71 distributes and markets the TV content of the ProSieben Sat.1 broadcasting group as well as a premium portfolio of the best content creators on YouTube, Facebook and Instagram – with a total reach of one billion video views a month. Studio71’s headquarters are in Berlin and Los Angeles, with additional locations in New York, Toronto, London, Milan and Paris. For media marketing, Studio71 cooperates with SevenOne Media, Germany’s leading video marketer.
- Digital-KommunikationMatthias BohligStv. Leiter Kommunikation Digital, Kommunikation Digital Entertainment, Studio71, European Media Alliance, ProSiebenSat.1 AcceleratorTel. +49 89 9507-2344Matthias.Bohlig@ProSiebenSat1.com