NuCom Group acquires majority stake in Aroundhome (formerly Käuferportal)
- General Atlantic sells Aroundhome shares to NuCom in exchange for an additional stake in NuCom
- NuCom aims for revenues of around 1 billion euros in 2019
Munich/Berlin, January 14, 2019 - The ProSiebenSat.1 Group continues to expand its high-growth commerce portfolio. To this end, the NuCom Group, the commerce business of ProSiebenSat.1, is increasing its voting shares in Aroundhome from 42 percent to 94 percent. The transaction has an enterprise value of 140 million euros. Aroundhome previously operated under the name Käuferportal and was renamed on January 2, 2019.
Following the acquisition, the NuCom Group will hold a majority stake in each of its ten portfolio companies, consisting of consumer services and lifestyle brands. This marks an important strategic milestone for NuCom’s investment strategy to increase to majority shareholdings and simplify its ownership structure.
Aroundhome, founded in 2008, is Germany's largest online broker for products and services around the house, helping millions of people to find the right local company when selecting a solar panel system, new windows or kitchen design. The company is the German equivalent to large digital US marketplaces for services, such as the ANGI Homeservice platforms HomeAdvisor and Angie's List as well as Yelp. Aroundhome has been part of ProSiebenSat.1's commerce portfolio since November 2016.
Max Conze, CEO of ProSiebenSat.1 Media SE: “With the increase in Aroundhome shares, we now hold a majority stake in all of our commerce companies. This represents a strategically important milestone. We believe that based on organic growth and our successful acquisition activities, we will increase sales this year to around 1 billion euros. By 2023, we aim to achieve revenues of 2 billion euros with the NuCom Group."
The 52 percent stake increase is made up of voting shares* held by growth investor General Atlantic (42 percent) as well as of the founders Mario Kohle (8 percent) and Robin Behlau (2 percent). General Atlantic, which previously held 25.1 percent in the NuCom Group, exchanges its Aroundhome shares for a further interest in NuCom, now holding 28.4 percent in total. Founder Mario Kohle withdraws from the company with the sale of his shares. Robin Behlau retains 6 percent of voting shares and continues to manage the company.
Jörn Nikolay, Managing Director General Atlantic and Head of Munich Office: “This share exchange is a logical step in our partnership with the NuCom Group, underpinning our belief in further growth and the strength of the portfolio. We are simplifying the operational collaboration for Aroundhome while increasing our NuCom stake. At the same time, we are pleased that the founder Robin Behlau remains on board and continues to shape the development of Aroundhome.”
Robin Behlau, Founder and CEO of Aroundhome: “As a well-known brand, we and our suppliers will be even more trusted. The reach of ProSiebenSat.1 and the collaboration with NuCom are the essential driver for this. Anyone who thinks of main decisions around the house in the future will think of Aroundhome.”
Since 2014, Aroundhome has increased its revenues by an average of 35 percent each year. In 2018, the company brokered around-home services worth 1 billion euros and has a network of 12,000 regional companies. Aroundhome's market potential in the DACH region amounts up to around 65** billion euros. In the coming years, the range will be expanded into further categories. Aroundhome is part of the NuCom Group's Consumer Advice vertical, which generates annual revenues of more than 250 million euros. This segment also includes Verivox and billiger-mietwagen.de. The transaction is subject to the approval of the relevant antitrust authorities.
ProSiebenSat.1 is the leading German entertainment player with a strong e-commerce business. We want to offer great entertainment – whenever, wherever and on any device. Every day, 45 million TV households in Germany, Austria and Switzerland enjoy our 14 free and pay TV channels. Overall, ProSiebenSat.1 generates 1 billion video views per month with its online offers. Every year, we invest more than one billion euros in 120,000 hours of programming. Successful formats like “Germany’s next Topmodel”, “The Voice of Germany”, “Grey’s Anatomy” and “Young Sheldon” as well as top-notch stars like Heidi Klum, Joko and Klaas or Dwayne Johnson belong to our family. Shows like “Bosch” and “Married at First Sight” are created within our production and distribution business Red Arrow Studios. Our global video channel network Studio71 achieves more than 100 billion video views per year and operates more than 1,300 web channels. Our NuCom Group is a growing e-commerce player with ten leading portfolio companies that offer online price comparison, gifting/events, dating and beauty, retailing with 360 million interactions a year. ProSiebenSat.1 are 6,500 passionate creators that love to entertain and delight our viewers and consumers each day.
General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build exceptional businesses worldwide. General Atlantic has more than 110 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, Shanghai, and Singapore.
Aroundhome is the largest broker for products and services around the home in Germany. The Berlin-based company was founded in 2008 by Robin Behlau and Mario Kohle under the name Käuferportal. Today, Aroundhome employs 500 people throughout Germany and helps millions of people to find the right specialist company nearby before buying a solar system, new windows or a kitchen. Each year the company brokers projects worth one billion euros. Behlau has been the sole CEO responsible for the operative business since 2015. Since January 2019, Aroundhome is a majority owned company of the NuCom Group, the commerce segment of ProSiebenSat.1.
*80 percent of the ordinary shares are held by the NuCom Group, 20 percent by Robin Behlau. In the event of Robin Behlau's exit, the NuCom Group has secured a liquidity preference in the three-digit million range.
**Source: Solon, November 2018.