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15 minutes of awareness

15 minutes of awareness

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"We invest specifically in formats that create closeness"

Marco, 2025 was a year of great change for ProSiebenSat.1. MFE-MEDIAFOREUROPE has been the new majority shareholder since September. You've been the new Group CEO since October. How have the first few months been for you?

Alexandra Brandner

»With our new masks, we’re going the extra mile!«

In her studio in Mühldorf am Inn, Bavaria, she creates the famous full-body costumes for the show "The Masked Singer" on ProSieben.

15 minutes of awareness

15 minutes of awareness

15 minutes of prime-time airtime for Joko Winterscheidt and Klaas Heufer-Umlauf, who won their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces.