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Jolanda Feigl

»Innovative forms of advertising are more in demand than ever.«

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"Germany’s Next Topmodel – by Heidi Klum": From TV Sensation to 360-Degree Experience

It's March 29, 2006, prime time on ProSieben. Lena Gercke hides her face in her hands, the tension is palpable. Then the floodgates open and tears of joy roll down her cheeks. The 18-year-old from Cloppenburg has made it. Heidi Klum and her jury crown the blonde beauty the very first winner of "Germany's Next Topmodel".

"We want to be part of an idea that becomes a success around the world."

Redseven Entertainment is behind many successful formats, not only at ProSiebenSat.1 but also at various other stations and platforms. Jobst Benthues tells us which formats these are and how Redseven has developed over the years.

Florian Hirschberger & Maximilian Jochim

Sharing opportunities and risks

SevenVentures, the investment arm of ProSiebenSat.1, successfully invests in start-ups. More and more sustainable companies are moving into the spotlight.