AI is one of the defining topics of our time. At ProSiebenSat.1, we are using the latest technologies to increase our reach and further drive the monetization of our content.

It's March 29, 2006, prime time on ProSieben. Lena Gercke hides her face in her hands, the tension is palpable. Then the floodgates open and tears of joy roll down her cheeks. The 18-year-old from Cloppenburg has made it. Heidi Klum and her jury crown the blonde beauty the very first winner of "Germany's Next Topmodel".

Our Group CEO Bert Habets delves into the future of television, exploring its continuous significance and the transformative potential that lies ahead.