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Corporate Culture at ProSiebenSat.1

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Corporate Culture at ProSiebenSat.1

Five values in the corporate culture of ProSiebenSat.1 form the common foundation for over 7,000 employees. In this interview, five colleagues talk about how they live the values in the ProSiebenSat.1 cosmos.

Clemens Mulokozi & Dr. Martin Emele

"When children do sports, they speak one language."

“UKIMWI” is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. Ukimwi is Swahili, and it means AIDS. The children from the elementary school put the word together using lots of little wooden sticks.

»Innovative forms of advertising are more in demand than ever.«

Advertising that doesn’t feel like advertising? That’s an art Jolanda Feigl has mastered.