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Germany's next Topmodel

HOW OUR VALUE CHAIN AROUND #GNTM MAKES THE SHOW SUCCESSFUL

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"Germany’s Next Topmodel – by Heidi Klum": From TV Sensation to 360-Degree Experience

It's March 29, 2006, prime time on ProSieben. Lena Gercke hides her face in her hands, the tension is palpable. Then the floodgates open and tears of joy roll down her cheeks. The 18-year-old from Cloppenburg has made it. Heidi Klum and her jury crown the blonde beauty the very first winner of "Germany's Next Topmodel".

"We want to be part of an idea that becomes a success around the world."

Redseven Entertainment is behind many successful formats, not only at ProSiebenSat.1 but also at various other stations and platforms. Jobst Benthues tells us which formats these are and how Redseven has developed over the years.

Heinrich von Hoessle

Weather targeting makes TV-advertising even more relevant

Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.