For us, diversity means recognizing and valuing differences and individuality. Our goal is to create a working environment that is free of prejudice and shows all employees the same high level of appreciation – regardless of their age, disability, ethnic background and nationality, sex and gender identity, religion and ideology, or sexual orientation and identity.

Social and economic trends are changing our working world. Demographic development, globalization, changing values, falling employment figures, a growing proportion of women in the working population, and more people from migrant backgrounds are the conditions under which businesses are operating today. We are convinced that diversity management will help us react to these trends. We appreciate the diversity of the workforce and want to be an attractive employer for skilled workers and young talents. The aim is to align the processes and structures of organizations such that all employees feel appreciated and motivated to live up to their potential. For example, the company not only publishes a regular interview series on the topic of "Queer in the Job" on its careers page, but also sends out clear signals to the outside world for a diverse society, as shown by the 2019 TV format "Queen of Drags".    

Attention, free-wheeling blind man!

In his column "Augen zu und hingeschaut: ein Blinder beim Fernsehen" our volunteer Alex reports frequent at ProSiebenSat.1 about his special sight relating to current topics about the company, the TV-programm or his work.

Only if all employees can freely develop their talents and feel motivated to live up to their potential will this give rise to a wide variety of ideas and thus sustainable success. Against this backdrop, ProSiebenSat.1 Group signed the Diversity Charter in 2014 and follows the guidelines specified in it. Our internal guidelines also stipulate that employees at all hierarchy levels should be hired exclusively according to objective criteria and promoted solely on the basis of their abilities. We aim to promote diversity within our workforce and champion equal rights and equal opportunities in accordance with the guiding principle for the action area of diversity.

Diversity is aided in particular by the best possible balance ratio of men and women in the workforce and in management positions. In 2020, 49.2% (previous year: 49.4%) of employees in the Group were female. The proportion of female managers increased from 34.8% to 35.4% in the reporting period. When filling management positions in the Group, know-how and personal aptitude should be equally important for men and women. In addition, we have integrated “gender equality” into ProSiebenSat.1 Group’s sustainability strategy as a United Nations Sustainable Development Goal (SDG) that is particularly relevant to us. The internal and external communication of this goal sends a clear signal both to potential managers and to decision-makers at all management levels in the selection process.

Challenge

Since 2000, we have supported the Arbeitsgemeinschaft Behinderung und Medien e.V. with the magazin show CHALLENGE. The thirty-minute report motivates our fellow citizens with disabilities to participate actively in social life and informs non-disabled people about the life with disabilities.
Share of Men and Women

Employees

Managers

2020

2019

2020

2019

Group

Women

49.2

49.4

35.4

34.8

Men

50.8

50.6

64.6

65.2

Germany

Women

49.4

49.6

34.7

33.9

Men

50.6

50.4

65.3

66.1

ProSiebenSat.1 Media SE

Women

60.6

62.5

34.2

39.0

Men

39.4

37.5

65.8

61.0

Employee headcount (annual average), in %

Diversity of Governance Bodies at ProSiebenSat.1 Media SE

Executive Board

Supervisory Board

2020

2019

2020

2019

Gender

Women

33

0

33

33

Men

67

100

67

67

Age group

<30 years

0

0

0

0

30 - 50 years

0

33

33

33

>50 years

100

67

67

67

As of December 31, 2020 (headcount), in %

Redi School of Digital Integration

The ReDi School of Digital Integration provides refugees and asylum seekers the opportunity to acquire extensive programming skills and receive training and further education. ProSiebenSat.1 Tech Solutions has supported the ReDi School as a cooperation partner since the end of 2018.
Accessible offerings

The ProSiebenSat.1 Group also cooperates with the Arbeitsgemeinschaft Behinderung und Medien e.V. (abm), which is responsible for an extensive TV program broadcast nationwide for the circumstances, concerns and interests of people with disabilities. The Group has supported the initiative since 2000 with the TV magazine CHALLENGE, which is broadcast every first Saturday of the month on both Kabel Eins and SAT.1 GOLD. In a half-hour report, people with disabilities are motivated to actively participate in social life in accordance with their respective requirements. In addition, CHALLENGE brings non-disabled people closer to life with disabilities, breaks down prejudices and promotes the idea of inclusion. As part of the cooperation between the abm and ProSiebenSat.1 Group, this year it was also possible to integrate the media library of the Arbeitsgemeinschaft into the HbbTV offering of the stations SAT.1 GOLD and Kabel Eins. As a result, „CHALLENGE" can be the first fully inclusive series to be offered completely barrier-free, i.e. with subtitles, audio description, sign language interpreters and easy language.