Climate and environmental protection is an increasingly important aspect of film and TV productions. With the "Sauber gedreht!" initiative, the Seven.One Entertainment Group launched an extensive catalog of measures in 2019 to become greener in productions. A total of 14 goals were formulated for ecologically sustainable TV and film productions. The catalog of measures provides production companies with concrete recommendations for action to reduce CO2 emissions and protect resources. Four fields of action have been defined for this purpose:
- avoidance/reduction of CO2 emissions.
- protection of our natural resources
- avoidance of environmentally harmful substances and poisons
- reduction of plastic and waste in general
The commitment of the film and TV industry is also demonstrated by the joint industry declaration of the task force "Green Shooting" for sustainability in film and series production. In addition to ProSiebenSat.1, numerous other industry representatives signed this declaration in February 2020 at the invitation of the State Ministry for Culture and Media in Berlin. The "Green Shooting" task force, founded and led by the Baden-Württemberg Film Fund (MFG) and made up of TV broadcasters, production companies, film subsidies and Federal Government Commissioners for Culture and the Media (BKM), is setting an example for even more climate and environmental protection in film and TV production. The declared aim is to put sustainability more firmly on the agenda in the future and to focus on ecologically as well as economically and socially responsible action.