In 2011, the Group placed its public value activities in a larger social context and underscored their relevance for the Group by establishing an Advisory Board. The interdisciplinary body chaired by Bavaria’s former minister president Dr. Edmund Stoiber advises ProSiebenSat.1 Group on relevant social, ethical and media-political issues and provides impetus on important topics such as education and culture. In 2017, the Advisory Board met three times. Members of the Executive Board as well as other decision-makers in the Group participated in these events. In view of ProSiebenSat.1’s young target group, the Advisory Board prioritized the issue of digital education. The Board intends to use corresponding measures to strengthen the media skills of young people in particular and give them guidance in the digital world, as these skills are increasingly becoming a prerequisite for participation in society and for entering the labor market.