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In order to increase public acceptance of our business operations, we also assess our activities with regard to their sustainability. A fundamental aspect of this is understanding the demands that different stakeholders have of the Company, taking them into account in our decisions, and communicating these decisions transparently.

The stakeholder groups relevant to ProSiebenSat.1 were re-evaluated as part of the 2018 sustainability strategy and the selection was readjusted. In dialogue with internal and external stakeholders, we continuously check whether this results in changes to the orientation and focus of sustainability management and the corresponding reporting. The society, for which we also have a responsibility as a company, has the highest priority.

Important stakeholder groups
  • Employees
  • Viewers, users and customers
  • Capital market
  • Politics, authorities and associations
  • Business partner (for example, sales customer)
  • Media

TV viewers and users of our digital entertainment and commerce platforms are among the most important stakeholders. Direct interaction with them is therefore of great importance for ProSiebenSat.1. The central viewer editorial team answers questions from viewers about program content and responds to general suggestions or criticism. In 2018, the department processed around 68,000 inquiries (previous year: around 92,000).

In numerous roadshows and conferences, we inform investors and analysts about the business performance of ProSiebenSat.1 and the company outlook and answer questions from the capital market on ESG issues (environment, social, governance). We are in regular contact with our shareholders and, among other things, answer questions at the Annual Shareholders' Meeting. The requirements for the disclosure of non-financial information are constantly increasing, and governance issues and the company's diversity concepts are becoming more and more important. The number of rating agencies and research houses that assess our sustainability performance in the economic, social and environmental fields also increased further in the year under review.

ESG-Research und Nachhaltigkeitsratings von ProSiebenSat.1 (Auswahl)




Bloomberg Gender-Euality Index (GEI)




Climate Change

Januar 2019

C (Awareness)


E&S QualityScore

March 2019



ISS- oekom

Corporate Rating

November 2017

C- (Medium)


ESG Rating

April 2018



Corporate Sustainability Assessment

July 2018



ESG Report

March 2018

58,33 (Average Performer)