PRESS CONFERENCE 2023 WEBCAST

The success story of our ProSiebenSat.1 Audio Unit as the leading sales force in the German-language podcast market

Today, podcasts are no longer limited to the audio feed. Increasingly, they are becoming the starting point for modern creator strategies, giving rise to video podcasts, social content, community formats, and additional reach across a wide variety of platforms. This benefits not only creators, who can expand their content and communities across channels, but also advertisers, who gain new opportunities to reach target audiences in relevant, high-quality environments across various channels.

As a matter of conviction, Seven.One Entertainment Group decided to take a strong stance and afford far greater scope to socially relevant topics in its programming in 2021.