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PRESS CONFERENCE 2023 WEBCAST
New high-tech home for the news
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Charlotte Potts
»We want to rethink news programs.«
A 60-person in-house newsroom has been established for ProSieben, SAT.1, Kabel Eins and all digital platforms. This will be bundled alongside the existing magazine editorial teams under the umbrella of the Seven.One Entertainment Group.
»Joyn is a guarantor for local video«
Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.
15 minutes of awareness
15 minutes of awareness
15 minutes of prime-time airtime for Joko Winterscheidt and Klaas Heufer-Umlauf, who won their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces.
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