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PRESS CONFERENCE 2023 WEBCAST

»The Power of Cooperation«
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»The Power of Cooperation«

This is where future topics meet top-notch entertainment. Today's decision-makers in the Austrian media scene chat with tomorrow's bright minds. We are talking about the 4GAMECHANGERS festival, which took place in 2025 in a special setting as '4GAMECHANGERS NEXT' at the ORF Radiokulturhaus in Vienna.

One Podcast, Many Touchpoints: How Audio Is Evolving into an Entertainment Ecosystem

Today, podcasts are no longer limited to the audio feed. Increasingly, they are becoming the starting point for modern creator strategies, giving rise to video podcasts, social content, community formats, and additional reach across a wide variety of platforms. This benefits not only creators, who can expand their content and communities across channels, but also advertisers, who gain new opportunities to reach target audiences in relevant, high-quality environments across various channels.

15 minutes of awareness
15 minutes of awareness

15 minutes of prime-time airtime for Joko Winterscheidt and Klaas Heufer-Umlauf, who won their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces.