Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.

The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.

A 60-person in-house newsroom has been established for ProSieben, SAT.1, Kabel Eins and all digital platforms. This will be bundled alongside the existing magazine editorial teams under the umbrella of the Seven.One Entertainment Group.