With a combination of capital and media volume, the investment vehicle SevenGrowth acquired a stake in Urban Sports Club in June 2021 – the fastest growing sports and fitness platform in Europe.

Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.

In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.