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Sharing opportunities and risks
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Germany's next Topmodel
HOW OUR VALUE CHAIN AROUND #GNTM MAKES THE SHOW SUCCESSFUL
"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.
Sven Pietsch
Informing with self-awareness and contributing to the formation of opinion
As a matter of conviction, Seven.One Entertainment Group decided to take a strong stance and afford far greater scope to socially relevant topics in its programming in 2021.
Daniel Koller
»The silted bottles are a piece of German history.«
In this interview, Daniel Koller, Director Strategy, Content & Creation of Seven.One AdFactory, explains how the idea for the campaign arose, how it was realized at AdFactory’s Creative House and why Flutwein has become a piece of German history.
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