Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.

“UKIMWI” is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. Ukimwi is Swahili, and it means AIDS. The children from the elementary school put the word together using lots of little wooden sticks.

Interview with ProSiebenSat.1 Group CEO Bert Habets