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Sven Pietsch
Informing with self-awareness and contributing to the formation of opinion
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Sports Bring People and Markets Together
How ProSiebenSat.1 Is Building a Cross-Platform Marketing Ecosystem.
15 minutes of awareness
15 minutes of awareness
15 minutes of prime-time airtime for Joko Winterscheidt and Klaas Heufer-Umlauf, who won their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces.
"We invest specifically in formats that create closeness"
Marco, 2025 was a year of great change for ProSiebenSat.1. MFE-MEDIAFOREUROPE has been the new majority shareholder since September. You've been the new Group CEO since October. How have the first few months been for you?