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Daisy Rosemeyer-Elbers, Vanessa Frodl und Nathalie Galina
How synergies between video-on-demand and free-tv lead to success
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Alexandra Brandner
»With our new masks, we’re going the extra mile!«
In her studio in Mühldorf am Inn, Bavaria, she creates the famous full-body costumes for the show "The Masked Singer" on ProSieben.
15 minutes of awareness
15 minutes of awareness
15 minutes of prime-time airtime for Joko Winterscheidt and Klaas Heufer-Umlauf, who won their show "Joko & Klaas vs. ProSieben" against the most famous ProSieben station faces.
Daisy Rosemeyer-Elbers, Vanessa Frodl und Nathalie Galina
How synergies between video-on-demand and free-tv lead to success
The fragmentation of media use and a tougher battle for shares in the audience market and for advertising revenues – these are the challenges that television will face in the coming years.