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Jolanda Feigl
»Innovative forms of advertising are more in demand than ever.«
Advertising that doesn’t feel like advertising? That’s an art Jolanda Feigl has mastered.
Charlotte Potts
»We want to rethink news programs.«
A 60-person in-house newsroom has been established for ProSieben, SAT.1, Kabel Eins and all digital platforms. This will be bundled alongside the existing magazine editorial teams under the umbrella of the Seven.One Entertainment Group.
Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.
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