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Germany's next Topmodel

HOW OUR VALUE CHAIN AROUND #GNTM MAKES THE SHOW SUCCESSFUL

"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.

Alexandra Brandner

»With our new masks, we’re going the extra mile!«

In her studio in Mühldorf am Inn, Bavaria, she creates the famous full-body costumes for the show "The Masked Singer" on ProSieben.

"We invest specifically in formats that create closeness"

Marco, 2025 was a year of great change for ProSiebenSat.1. MFE-MEDIAFOREUROPE has been the new majority shareholder since September. You've been the new Group CEO since October. How have the first few months been for you?