de
de
Over 1,000 advertising hours for promising Start-ups
Over 1,000 advertising hours for promising Start-ups
Florian Hirschberger, CEO Seven Ventures
Over 1,000 advertising hours for promising Start-ups
Florian Hirschberger, CEO Seven Ventures
Discover ProSiebenSat.1
  • Stories
  • Social Stream
March 2021. For over ten years, ProSiebenSat.1 has supported emerging businesses with customized growth strategies that simultaneously create value for the entire Group. The start-ups in the ProSiebenSat.1 portfolio focus directly on end consumers and impress with compelling, innovative business models.
CURRENT SHARE PRICE
Share Price Information
Change
Volume (shares)

WITH OUR UNIQUE INVESTMENT MODEL, WE HAVE ALREADY HELPED COMPANIES SUCH AS ZALANDO, LIEFERANDO AND ABOUTYOU TO SUCCEED WHILE AT THE SAME TIME CREATING VALUE FOR PROSIEBENSAT.1 – A CLASSIC WIN-WIN SITUATION.

As a result, there is one thing above everything else they have in common: TV advertising is a crucial lever for them to make their brands known across a broad audience. In response, ProSiebenSat.1 has put together an unbeatable package: reaching millions of viewers in front of the TV as well as further offerings provided by the Seven.One Entertainment Group. Through the media-for-revenue and media-for-equity investment models, SevenVentures, the Group’s investment branch, offers media services to promising young companies that cannot yet afford their own TV advertising budget in return for revenue or equity shares. In this way, we support growth companies with our advertising expertise as well as our powerful digital and TV offerings. These deals are a vital part of our growth strategy – and they create value for the Group: once a partner company successfully reaches a new developmental stage, we take a joint decision on whether to extend our investment or participate in their growth to date by exiting. Thanks to synergies with the entertainment business, this approach has not only yielded some of the investments in the present-day NuCom Group’s portfolio but is also generating growth potential for the Group as a whole. As a result, more than 80 companies benefited from over 1,000 advertising hours on our platforms in 2020.

Florian Hirschberger

Florian Hirschberger has been with SevenVentures since 2014 and was Chief Investment Officer since 2019 and responsible for media-for-equity and portfolio management. Since 2021, he is CEO of the company.

"Many start-ups approach us because they want to boost growth and put their names on the map. In most cases, however, they have gone as far as they can with pure performance marketing. This is where we step in and support growth companies with our reach and brand-building expertise. TV advertising helps them reach new target groups and builds trust in brands that are still largely unknown or even offer completely new products. With our unique investment model, we at SevenVentures have already helped companies such as Zalando, Lieferando and AboutYou to succeed while at the same time creating value for ProSiebenSat.1 – a classic win-win situation."

FLORIAN HIRSCHBERGER
CEO of SevenVentures

CURRENT SHARE PRICE
Share Price Information
Change
Volume (shares)
BACK TO TOP
Accessibility from subtitles for “Forrest Gump“ to sign language
Accessible content: ProSiebenSat.1 as a pioneer among the private media
Accessibility from subtitles for “Forrest Gump“ to sign language
Florian Hirschberger & Maximilian Jochim
Sharing opportunities and risks
SevenVentures, the investment arm of ProSiebenSat.1, successfully invests in start-ups. More and more sustainable companies are moving into the spotlight.
Commerce & Ventures
Shaping the future of sports together
With a combination of capital and media volume, the investment vehicle SevenGrowth acquired a stake in Urban Sports Club in June 2021 – the fastest growing sports and fitness platform in Europe.
© 2024 ProSiebenSat.1 Media SE