It's March 29, 2006, prime time on ProSieben. Lena Gercke hides her face in her hands, the tension is palpable. Then the floodgates open and tears of joy roll down her cheeks. The 18-year-old from Cloppenburg has made it. Heidi Klum and her jury crown the blonde beauty the very first winner of "Germany's Next Topmodel".

Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.

“UKIMWI” is spelled out in capital letters on the ground of the dusty sports field in Bukoba, Tanzania. Ukimwi is Swahili, and it means AIDS. The children from the elementary school put the word together using lots of little wooden sticks.