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Heinrich von Hoessle
Weather targeting makes TV-advertising even more relevant
Seven.One Media and wetter.com are working together on a targeting option: on TV, precisely those products are advertised that match the weather situation. This opens up additional revenue potential in the advertising market.
Studio71
The youth demographic’s brightest stars: Influencer power around the globe
Influencers are some of the most compelling brand ambassadors of our time. Studio71 boasts one of the world’s largest rosters of the most popular social media stars with the broadest reach.
Frank Wolkenhauer
Win-Win: How employees and the employer benefit from parental leave
Parental leave is a great opportunity to experience the intense early days with your own baby and to develop a strong bond, says Frank Wolkenhauer, Senior Editor Communications/PR Entertainment at ProSiebenSat.1 and father.