7Commerce acquires Stylight

Munich, May 19, 2016. 7Commerce, the strategic investment arm of ProSiebenSat.1, will increase its equity stake in Stylight GmbH effective July 2016. The Munich-based company founded in 2008 is Europe’s most successful fashion aggregator, with operations in 15 countries. 7Commerce will now own 100 percent of Stylight, which is valued at EUR 80 million. In a first financing round, ProSiebenSat.1 had already purchased a 22 percent interest in the digital fashion marketplace in December 2012. The acquisition is subject to the approval of the German Federal Cartel Office and the Austrian Federal Competition Authority. Since the media company first bought a stake in 2012, the young company’s sales have more than quadrupled and the company has grown internationally. Stylight’s commercial success confirms the strategy of ProSiebenSat.1’s venture arm, which is based on the premise that the TV-to-online lever works best in the segments of fashion and lifestyle. Since March 2016, Stylight offers not only fashion, but also home & living products. Daniel Raab, Managing Director 7Commerce: “Stylight adds the segment of fashion, home & living to our Beauty & Accessories portfolio and is a very promising platform for further profitable growth. With its mix of content, advertising and commerce, the company is an essential strategic element of our fast-growing commerce business.” 7Commerce invests mainly in the segments of Beauty & Accessories (Amorelie, Flaconi, Valmano, Stylight) and Online Comparison (Verivox, moebel.de, preis24, 12Auto). It now holds majority stakes in eight companies and subsidiaries respectively. To enhance synergies and promote interchanges among the subsidiaries, long-term partnerships are organized into so-called “verticals.”