7Life invests in healthcare products vendor WindStar Medical Group

Munich, August 16, 2016.
Through its subsidiary 7Life, ProSiebenSat.1 Group acquires a majority interest in WindStar Medical Group, which is headquartered in Wehrheim. WindStar Medical specializes in the development and distribution of innovative, niche-market healthcare products, which are sold in drugstores and in the company’s own e-commerce shop goodvita.de under the brands SOS, GREENDOC, Well & Slim and Vitalia, among others. Seller is HQ Equita, the investment company of HQ Capital. WindStar’s healthcare and travel medicine products include a sport ice spray and preventive products for use in vacation, such as lozenges for travel sickness. The purchase agreement is subject to approval by the relevant anti-trust authorities. With its acquisition of WindStar Medical, ProSiebenSat.1 is investing in a highly promising segment that will benefit considerably from the media company’s TV and e-commerce businesses. That way, WindStar makes a perfect fit with ProSiebenSat.1’s existing digital portfolio of health and well-being offerings. This portfolio already includes more than 10 online fitness programs for different target groups, including “Mach Dich Krass” with Daniel Aminati and “Fitness by Sophia Thiel.” Gymondo, Germany’s leading online portal for fitness and nutrition, also belongs to this portfolio. In addition, ProSiebenSat.1 holds minority stakes in the health and nutrition portals Kiweno and Vitafy. There are also other points of connection that can lead to new products in the future, such as with the online travel offerings of ProSiebenSat.1, including well-known services like weg.de, tropo and Überflieger, and with Flaconi, the beauty and perfumery portal. With the acquisition of WindStar Medical, the ProSiebenSat.1 Group continues its successful strategy of expansion into TV-suitable, lifestyle-focused e-commerce products and markets. ProSiebenSat.1 has already established healthcare brands through its “media-for-revenue” and “media-for-equity” models. One example of such media cooperation is yokebe, which has been advertised on TV already since 2012. In addition, SevenVentures, the TV media investor of ProSiebenSat.1, held a stake in Lactostop, which has since been successfully sold.