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Date:
06/30/2011
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Annual General Meeting: ProSiebenSat.1 remains on course for a record in 2011

- 2011 earnings forecast confirmed
- 2011 earnings forecast confirmed
- Four-pillar growth strategy established

Munich, July 1, 2011. After an excellent 2010, the ProSiebenSat.1 Group will continue on its successful path: "2011 will be a new record year for ProSiebenSat.1," said Thomas Ebeling, CEO of ProSiebenSat.1 Media AG, in his speech at today's Annual General Meeting at Munich's International Congress Center ICM. Ebeling confirmed the company's earnings forecast to the shareholders for this year: "So far as we can assess the second quarter of 2011 at this point, it may be slightly better than we had expected when we announced Q1 figures on May 5. In terms of corporate earnings, we expect 2011 to show new peaks for recurring EBITDA and net profit." While ProSiebenSat.1 expects its German-speaking TV segment to show a slight revenue growth for the year compared to 2010, it expects significant revenue increases in its other areas. The Group's revenues for the year are expected to grow by a percentage in the mid-single digits.   This growth track is based on the company's four-pillar strategy. Ebeling said: "Our four-pillar strategy puts us in an excellent position to set trends and quickly make the most of opportunities. The four pillars are German-speaking television, international television, new media and related fields, and the production and sale of programming content." Further strengthening core business TV Ebeling is sure that television will continue to play a leading role: "TV is, and will remain, the most important and most popular medium, especially among young people. TV usage in Germany in 2010 was higher than ever before." And Ebeling believes that TV will remain the lead medium in advertising as well: "Television advertising is the core of every successful campaign, because it works fastest and offers the best price-performance ratio." The ProSiebenSat.1 CEO is sure the company is well positioned in its core markets, and will continue to grow profitably in the future: "We're No. 1 in the German TV advertising market - the third-largest TV market in the world, and the largest economy in Europe. In the fast-growing markets of Northern Europe, we're No. 3. Our business model there is based on income from advertising and distribution. That is a model that can forest the path for all countries." Ebeling believes that the key to success in the company's core business of TV is excellent programming and convincing sales concepts. The company also intends to grow by establishing and building up young stations. "We're pursuing a clear strategy in founding new stations. For ourselves and our advertisers, we tap new target audiences that we formerly had no access to. At the same time, our stations' complementary positioning allows us to use our programming assets more efficiently." Over the past few months, ProSiebenSat.1 has successfully established new stations in all of its main countries, including women's station "sixx" in Germany and "Max" for male audiences in Norway. Expansion in new media and related fields The company also foresees great growth potential in fields directly related to classic commercial television. Ebeling emphasized: "The ProSiebenSat.1 Group has long been more than a TV company. We're a broad-based media company, and most notably, one of the leading online companies in Germany." The Group is expanding this position systematically. Since the beginning of this year, for example, ProSiebenSat.1 has held all shares of Germany's largest video-on-demand portal, maxdome. The world's fastest-growing segment of the entertainment industry is online games. And ProSiebenSat.1 has been very successfully offering online games for more than five years. The acquisition of the game providers burda:ic and browsergames.de will expand on that achievement. The Group's goal is to become one of Europe's top three game providers. The company is also making significant progress in its Commerce business. "This year we anticipate to generate an EBITDA of up to EUR 30 million in media-for-revenue-share deals," said Ebeling. A global player in programming development and sales With the Red Arrow Entertainment Group, the company has internationally rolled out the development, production and sales of program content, and built up a global network of creative people and producers. The Group is likewise on a growth track in this area. Red Arrow already generated revenues of more than EUR 60 million in 2010. Its aim is to increase this year's revenue by another 50 percent at least. ProSiebenSat.1 remains on a profitable growth track Today, the ProSiebenSat.1 Group is already one of Europe's most profitable media companies. Given its successes to date and its strategic position, Ebeling is looking into the future very confidently: "We have a very good strategic plan. In addition to the sound growth of our core business in German-speaking TV, we have set up three additional pillars from which we expect dynamic growth over the long term. Until 2015 we will be growing at least as fast as the market in Germany. In all of our other businesses we expect double-digit growth rates."  Contact:

Julian Geist
Group Spokesperson
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-11 51
Fax +49 [89] 95 07-911 51 
E-Mail:
Julian.Geist@ProSiebenSat1.com

Katrin Schneider
Corporate Communication
ProSiebenSat.1 Media AG
Medienallee 7
D-85774 Unterföhring
Tel. +49 [89] 95 07-11 64
Fax +49 [89] 95 07-911 64
E-Mail:
Katrin.Schneider@ProSiebenSat1.com Press release online:
www.ProSiebenSat1.com

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