Our starting point is always the world of our programming: We continuously work to make our offerings even more attractive to viewers and users. This also means that we are continuously developing our formats further. Year after year, we energize evergreens like "The Voice of Germany" with innovative ideas – hence, audiences can now experience "The Voice of Germany" fully across our entertainment universe. Our aim is to create long-term, broad-based loyalty to our brands among viewers and users. One of them is 25-year-old Laura, who is following the 12th season of our highlight format in fall 2022.
Come along on Laura's unique journey through our entertainment landscape.
Influencers are some of the most compelling brand ambassadors of our time. Studio71 boasts one of the world’s largest rosters of the most popular social media stars with the broadest reach.
"Germany's next Topmodel - by Heidi Klum" has long since been more than just classic TV. In recent years, the TV format has developed into a multimedia brand across all platforms.
Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.