ProSiebenSat.1 Media SE – Entertainment from every angle

Entertainment from every angle

The ProSiebenSat.1 User Journey

Entertainment from every angle

The ProSiebenSat.1 User Journey

Discover ProSiebenSat.1

April 2023. ProSiebenSat.1 is more than just TV – we are the home of popular entertainment and infotainment and one of the leading entertainment providers in the German-speaking region. Our entertainment brands and platforms are not only addressing varied and complementary target groups in a tailored way but also provide viewers and users a unique entertainment landscape with our vast offering. Our target group-specific content ensures our relevance, exclusivity and, in particular, reach. To make this happen, we harness a range of platforms, to be wherever our viewers and users spend time: from social media through TV to our extensive digital offering centered around the streaming provider Joyn.

Our starting point is always the world of our programming: We continuously work to make our offerings even more attractive to viewers and users. This also means that we are continuously developing our formats further. Year after year, we energize evergreens like "The Voice of Germany" with innovative ideas – hence, audiences can now experience "The Voice of Germany" fully across our entertainment universe. Our aim is to create long-term, broad-based loyalty to our brands among viewers and users. One of them is 25-year-old Laura, who is following the 12th season of our highlight format in fall 2022.

Come along on Laura's unique journey through our entertainment landscape.

START THE PROSIEBENSAT.1 USER JOURNEY HERE

Artificial Intelligence mady by ProSiebenSat.1

AI solutions from ProSiebenSat.1 Tech Solutions in action

AI is one of the defining topics of our time. At ProSiebenSat.1, we are using the latest technologies to increase our reach and further drive the monetization of our content.

»Joyn is a guarantor for local video«

Viewers are increasingly consuming video content digitally, but high-quality marketing environments in the streaming space have so far been few and far between.

Nina Kaiser

»Teamwork makes the dream work!«

We talked to Nina Kaiser, co-founder of the 4GAMECHANGERS Festival - about the turbulent beginnings in 2016, her very personal festival highlights as well as challenges that had to be overcome.