Since 2016, the ProSiebenSat.1 PULS 4 Group and our streaming platform JOYN – and since 2022 in cooperation with ORF – have been inviting top international speakers, CEOs, entrepreneurs and live acts to a get-together in the Austrian capital in the heart of Europe.
With the 4GAMECHANGERS festival, Co-Founder Nina Kaiser and ProSiebenSat.1 PULS 4 wanted to create a format that would bring together social, economic and technological topics of the future and enable a genuine exchange between different perspectives.
"A festival that offers added value to us as ProSiebenSat.1 PULS 4, our guests and speakers – namely, getting to know each other, networking, engaging in dialogue and discussing relevant future topics together", says Kaiser, summarizing the core idea.
Focus on partnerships and cooperation
At this year's event star presenter Arabella Kiesbauer and PULS 24 Head of News Corinna Milborn hosted the evening. The discussions focused on cooperation in the digital age, media competence and strengthening Europe.
The question was also raised as to how national media companies can strengthen their position in international competition. Although the industry has sufficient creativity, strong platforms and a vibrant ecosystem, more political support will be needed in the future to enable even better cooperation. An approach for this comes from our own company: "With the new #OneSales structure, we are combining TV and digital sales into a single point of contact – faster, more creative and leaner," explained ProSiebenSat.1 PULS 4 Commercial Director Peter Strutz. "That's our USP: next level sales, next level reach and next level content."
Our streaming platform JOYN was also a topic of discussion during the evening. Fabian Knauseder-Wöhrer was optimistic: "JOYN has been stable and competitive for 1,000 days. The platform is well positioned, and our claim is that you will always find something that appeals to you. Today, we can see very clearly that linear TV and streaming can work together excellently: formats such as 'Bauer sucht Frau' perform just as strongly on JOYN in streaming as they do on traditional television."
Today, podcasts are no longer limited to the audio feed. Increasingly, they are becoming the starting point for modern creator strategies, giving rise to video podcasts, social content, community formats, and additional reach across a wide variety of platforms. This benefits not only creators, who can expand their content and communities across channels, but also advertisers, who gain new opportunities to reach target audiences in relevant, high-quality environments across various channels.
This is where future topics meet top-notch entertainment. Today's decision-makers in the Austrian media scene chat with tomorrow's bright minds. We are talking about the 4GAMECHANGERS festival, which took place in 2025 in a special setting as '4GAMECHANGERS NEXT' at the ORF Radiokulturhaus in Vienna.
Accessibility from subtitles for “Forrest Gump“ to sign language